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Comverse Enhances End To End Content Solutions With On-Device Portal

Posted on: Monday, 13 February 2006, 03:00 CST

Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), the world's leading provider of software and systems enabling network-based multimedia enhanced communication services, today announced the availability of On-Device Portal, a mobile solution that simplifies user accessibility to data services and delivers an enhanced user experience. Comverse On-Device Portal is the latest addition to Comverse's complete portfolio of content solutions that includes a content management and delivery platform, i-mode(R) platform, Mobile Data Gateway, a full set of data delivery bearers, and a broad set of business and technical tools for service and usage optimization. By encouraging increased content purchases via a user-friendly "access, preview, buy" process, On-Device Portal is designed to enable operators to boost revenues, ARPU and brand support. This solution is provided in conjunction with SurfKitchen, a leader in mobile usability and data solutions.

The mobile data service environment can cause myriad problems for both users and operators. On the user side, a lengthy, complex and non-intuitive experience can make content discovery, access and usage extremely challenging. With many "click-and-wait" steps, the current inconsistent experience can require users to pay for content before having the chance to preview it. On the operator side, there is often poor brand visibility while accessing content from third parties. Given these shortcomings, operators can suffer from low data revenues and poor customer satisfaction when it comes to content.

Turning the acquisition of content into an appealing process, On-Device Portal helps operators overcome many of the obstacles that until now, have limited data service popularity. On-Device Portal moves part of the data acquisition experience offline, leading to simpler and faster navigation, increased personalization, and an overall improved purchasing experience for users. Supporting multiple devices and platforms, the solution also enables operators to update the device's user interface, relevant content and content promotions, at anytime. As such, operators can boost brand awareness and leverage customer segmentation via targeted marketing activities.

"Comverse believes that poor user experience has been an inhibitor to the acceptance of mobile content offerings," said Benny Einhorn, Chief Marketing Officer at Comverse. "Given our commitment to mobile content, we are making every effort to improve that experience. Leveraging our vast experience in providing value-added services and the burgeoning capabilities of 3G, Comverse's On-Device Portal makes content far more accessible and enticing to users, all of which is designed to increase operator revenues and ARPU."

On-Device Portal is comprised of three applications:

-- On-Device Fun enables users to experience download content - such as ringtones, games and videos - in an offline mode. With On-Device Fun, users can quickly access and download content with a few clicks, as well as preview data services prior to purchase. Operators can customize their content offering via dynamic updating, design a more attractive presentation by changing its look and feel, and initiate promotions, teasers and marketing campaigns.

-- On-Device Info, which enables users to browse content offline, provides many of the same benefits as On-Device Fun. Users can browse quickly through headlines and banners, as well as preview content and services before purchase, while operators can easily initiate varied marketing activities.

-- On-Device Storefront incorporates On-Device Fun and On-Device Info through a customized launch pad that aggregates the operator's services and promotions. The On-Device Storefront provides users with links in order to easily navigate the entire content offering. Dynamically updated and defined by the operator, the application enables users to quickly access content with a few clicks and preview data services prior to purchase.

These services, along with other services from the Comverse Total Communication(TM) Portfolio, are being demonstrated at 3GSM World Congress, February 13-16 in Barcelona, Spain at the Comverse stand (Hall 8, stand B12/13).

About Comverse

Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communication services. These value-added enhanced services solutions, along with the company's real-time billing solutions, comprise the company's Total Communication portfolio. Comverse's Total Communication portfolio addresses four primary categories: call completion and call management solutions; advanced messaging for groups, communities and person-to-person communication; solutions and enablers for the management and delivery of data and content-based services; and real-time billing and account management solutions for dynamic service environments. Other Comverse Technology business units include: Verint Systems, a leading provider of analytic software-based solutions for communications interception, networked video security and business intelligence; and Ulticom, a leading provider of service enabling signaling software for wireline, wireless and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse Web site at www.comverse.com or Comverse Technology's Web site at www.cmvt.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

Note: This release may contain "forward-looking statements" under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could cause actual results to differ materially include, among others: risks associated with integrating the business and employees of GSS division of CSG Systems, International; changes in the demand for the Company's products; changes in capital spending among the Company's current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the Company or its competition; risks associated with rapidly changing technology and the ability of the Company to introduce new products on a timely and cost-effective basis; aggressive competition may force the Company to reduce prices; a failure to compensate any decrease in the sale of the Company's traditional products with a corresponding increase in sales of new products; risks associated with changes in the competitive or regulatory environment in which the Company operates; risks associated with prosecuting or defending allegations or claims of infringement of intellectual property rights; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, interest rates, and valuations of public and private equity; the volatility of macroeconomic and industry conditions and the international marketplace; risks associated with the Company's ability to retain existing personnel and recruit and retain qualified personnel; and other risks described in filings with the Securities and Exchange Commission. These risks and uncertainties, as well as others, are discussed in greater detail in the filings of the Company with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. These documents are available through the Company, or its website, www.cmvt.com, or through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov. The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made.

Source: Business Wire

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