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Alcatel to Enable Interactive Mobile Music and Video Services for StarHub in Singapore

Posted on: Monday, 13 February 2006, 09:00 CST

BARCELONA, Spain, February 13 /PRNewswire-FirstCall/ -- Alcatel (Paris: CGEP.PA and NYSE: ALA) today announced it will supply a complete end-to-end interactive Mobile Music Solution to StarHub, Singapore's second largest operator, which offers a full range of communications and entertainment services over fixed, cable, mobile and Internet platforms. StarHub will be the first operator in the world to deploy Alcatel's leading-edge interactive Mobile Music Solution, delivering a truly interactive, personalized mobile music and video experience to its mobile customers. This will empower them to listen to, watch and download their favorite music on their mobile phones anytime, anywhere.

Alcatel's interactive Mobile Music Solution is designed to work seamlessly on different networks, providing an enhanced end-user experience. On GPRS/EDGE networks, a WAP-based music experience allows the end-user to easily navigate through predefined playlists streamed directly to his mobile phone. On 3G networks, a rich media client enables the subscriber to personalize his/her own channels or playlists, listen to music whilst watching music video clips, and cross-purchase all artist and song-related items, such as the full-track songs, music video clips, wallpapers, ring tones, ring back tones, etc.

Alcatel's interactive Mobile Music Solution is powered by Alcatel's industry-leading Streaming Server technology, designed and developed by PacketVideo Network Solutions, a wholly owned subsidiary of Alcatel. This technology provides an enhanced end-user experience through major advances in performance, quality and device compatibility. For performance improvement, Alcatel's server provides a server-side playlist that enables users to combine streams from multiple sources in a single session and deliver it to their preferred devices, for uninterrupted enjoyment of their music collection. Moreover the server-side playlist functionality reduces the time needed to switch to a new clip. In a benefit for operators, Alcatel's server-side playlist provides the ability to insert adverts at various points in the playlist session, thus offering the possibility to generate additional revenues.

For quality enhancement, Alcatel's support for the AAC+ audio codec enables customers to enjoy music with superior audio quality, even at lower bit rates. Boosting device compatibility, Alcatel's solution complies with 3GPP standard specifications, and thus delivers music and video content to 3GPP devices, offering end-users a wider choice of devices for experiencing the music and video service.

Chan Kin Hung, Senior Vice President, Mobile Services, StarHub, said: "Mobile music is an exciting new experience for our customers and we didn't want to stop at enabling our customers to simply download music tracks on handsets. We want to deliver a complete mobile music experience, providing much more than what they currently get from MP3 players. By working with Alcatel, we will be able to empower customers to listen to, watch and download their favourite music related content from full tracks, true tones to video clips on their handsets, wherever, whenever. We are excited to be a pioneer in delivering this new wave of mobile music experience to customers."

"As the leading supplier of innovative mobile music and video applications, Alcatel is proud to partner with StarHub in delivering such innovative and exciting services that enhance the user experience," added Marc Rouanne, Chief operating officer of Alcatel's mobile communications activities. "We will continue to deliver next-generation applications as 3G gains momentum across the region."

Alcatel's music and video solutions have already been adopted by more than 80 mobile operators in Europe, Asia, Africa and Latin America to enable their mobile video, music and live TV services.

About StarHub

StarHub is Singapore's second largest info-communication company and the sole operator delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network and is the exclusive provider of i-mode mobile Internet service over its 2.5G and 3G networks. StarHub also operates its own nation-wide HFC network that delivers multi-channel cable TV services (inlcuding Digital Cable), voice and Internet access for both consumer and corporate markets. StarHub is listed on the SGX-ST. Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as itself, to constantly introduce new world-class services at competitive prices.This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Some of the statements in this news release constitute "forward-looking statements" that do not directly or exclusively relate to historical facts. These forward-looking statements reflect StarHub Ltd's current intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside StarHub Ltd's control. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Because actual results could differ materially from StarHub Ltd's current intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained in this news release with caution.

About Alcatel

Alcatel provides communications solutions to telecommunication carriers, Internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. Alcatel brings its leading position in fixed and mobile broadband networks, applications and services, to help its partners and customers build a user-centric broadband world. With sales of EURO 13.1 billion and 58,000 employees in 2005, Alcatel operates in more than 130 countries. For more information, visit Alcatel on the Internet: http://www.alcatel.com/

Alcatel Press Contacts Regine Coqueran / HQ Tel: +33-(0)1-40-76-49-24 regine.coqueran@alcatel.com Mark Burnworth / HQ Tel: +33-(0)1-40-76-50-84 mark.burnworth@alcatel.com Stephane Lapeyrade / HQ Tel: +33-(0)1-4076-12-74 stephane.lapeyrade@alcatel.com Alcatel Investor Relations: Pascal Bantegnie Tel: +33-(0)1-40-76-52-20 pascal.bantegnie@alcatel.com Nicolas Leyssieux Tel: +33-(0)1-40-76-37-32 nicolas.leyssieux@alcatel.com Maria Alcon Tel: +33-(0)1-40-76-15-17 maria.alcon@alcatel.com Charlotte Laurent-Ottomane Tel: +1-703-668-7016 charlotte.laurent-ottomane@alcatel.com

Alcatel

CONTACT: Regine Coqueran / HQ, Tel: +33-(0)1-40-76-49-24,regine.coqueran@alcatel.com; Mark Burnworth / HQ, Tel: +33-(0)1-40-76-50-84,mark.burnworth@alcatel.com; Stephane Lapeyrade / HQ, Tel:+33-(0)1-4076-12-74, stephane.lapeyrade@alcatel.com. Alcatel InvestorRelations: Pascal Bantegnie, Tel: +33-(0)1-40-76-52-20,pascal.bantegnie@alcatel.com; Nicolas Leyssieux, Tel: +33-(0)1-40-76-37-32,nicolas.leyssieux@alcatel.com; Maria Alcon, Tel: +33-(0)1-40-76-15-17,maria.alcon@alcatel.com; Charlotte Laurent-Ottomane, Tel: +1-703-668-7016,charlotte.laurent-ottomane@alcatel.com

Source: PRNewswire-FirstCall

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