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Personeta Announces Mobile Office Solutions for Wireless Operators

Posted on: Monday, 13 February 2006, 09:00 CST

BARCELONA, Spain, 3GSM World Congress and NAPERVILLE, Ill., Feb. 13 /PRNewswire/ -- Personeta, the leading provider of next generation network service platforms and IMS application servers, today announced the launch of Personeta Mobile Office (PMO), a new solution portfolio for global wireless service providers. PMO is designed to help wireless operators position themselves as a primary communications service provider for their business customers. This announcement is part of Personeta's strategy to provide best- in-class applications to meet mobile service provider needs including IP Multimedia Subsystem (IMS) and fixed mobile convergence (FMC) by integrating enterprise PBXs with mobile handset devices.

Mobility is an important feature of today's business communications environment. People -- not devices -- are mobile, and accommodating employee mobility is the key to serving real business communications needs. To attract and retain high-value enterprise customers, wireless operators need to make available innovative products and services that are targeted to enterprises and the small and medium business market (SMB) segments. The ultimate value is gaining greater influence over the all-important enterprise customer relationship and increasing average revenue per user (ARPU).

Mobile Office is Personeta's solution for effectively planning, coordinating and operating comprehensive enterprise-wide converged mobility offerings. The PMO portfolio allows enterprise employees to access new wireless applications and services through a variety of access channels -- General Packet Radio Service (GPRS), 3G, Group Services Mobile (GSM) and Cellular -- with both wireless and fixed devices. PMO establishes the structure for Mobile VPN and hosted PBX functionality to provide a common access network for the enterprise with support for all media types and terminal endpoints.

Today, broad-based wireless adoption, networking technology advances and increasingly sophisticated mobile devices are coming together to create new possibilities for business-oriented services. These advances are also resulting in elevated enterprise user expectations with wireless customers demanding access to data and information through whatever communications medium is most convenient for them -- Intranet/Extranet, Web site, mobile devices, as well as the standard PBX fixed-line extension. Personeta's Mobile Office solution helps mobile service providers meet these new market demands with a portfolio of robust, feature-rich applications that include:

-- Mobile VPN: enables a single Private Numbering Plan and controlled On- Net Access -- Mobile PBX: offers standard features such as Direct Inbound Dialing (DID), Closed User Groups, Find Me/Follow Me, SIM-ring and Employee Self-Administration -- Hosted Mobile IVR: enables creation, by the service provider or their customers, of Automated Attendant and Voice Portal functionality

Running on Personeta's TappS(TM) NSC network service controller, PMO's features can be easily and rapidly mixed and matched at relatively low cost, providing highly individualized offerings for each enterprise customer. The PMO solution portfolio also includes customer self-provisioning, which gives organizations complete control over service features, as well as enabling a single communications bill for more convenience and better budget control. All this translates into improved value to increase both ARPU and customer loyalty.

"Many service providers find themselves with multiple, separate networks composed of different protocols -- such as SS7, IP/SIP, and WIN -- infrastructure components, bandwidth capabilities and application-specific solutions," said Mark McIlvane, president and CEO for Personeta. "Looking to upgrade and reduce their infrastructure expenses, more service providers are tapping into open, multi-protocol, standards-based platforms, such as the Personeta TappS NSC. These kinds of platforms enable service providers to drastically lower their total cost of ownership and create opportunities for the deployment of new, revenue generating services, which are offered with the Mobile Office portfolio."

About Personeta

Personeta is a leading provider of intelligent network service creation platforms and IMS application servers that enable carriers to improve profitability with value-added voice, data and video services. Personeta solutions help service providers maximize their existing capital investments in IN equipment and services, while facilitating a smooth migration to IP- based networks. Personeta's TappS NSC speeds time to market and introduction of new service offerings. It also delivers the same services over any combination of network technologies -- fixed, mobile, VoIP and broadband. Personeta's corporate offices are located in North America and its technology center is based in Israel. For more information visit, http://www.personeta.com/ .

Personeta and TappS are trademarks of Personeta, Inc. All other names are trademarks of their respective companies

First Call Analyst: FCMN Contact:

Personeta

CONTACT: Catherine Hosinski of Edelman for Personeta, +1-312-233-1242,catherine.hosinski@edelman.com

Web site: http://www.personeta.com/

Source: PRNewswire

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