Luxury Market Study Uncovers the Lives of the Rich in Palm Beach
Posted on: Tuesday, 14 February 2006, 09:00 CST
INDIANAPOLIS, Feb. 14 /PRNewswire/ -- Luxury marketers have the rare opportunity to view consumers in their natural habitat with the Exclusive Luxury Market Study conducted by Venture2 in April 2006.
Much like researchers watching a pride of lions thrive on the African veldt, marketers will interact with luxury consumers in contextual research sessions with affluent families at evening parties in their Palm Beach, Fla. homes. During the day, marketers will share information in meetings, structured activities, expert presentations and panel discussions at Venture2's "The Launching Pad," a unique innovation accelerator with the facilities and support staff to jumpstart strategic innovation. Every session, including the parties, will be videotaped to allow the marketers to take information presented during the sessions and create products and services that affluent consumers can't help but crave.
Through this unprecedented real-life research, marketers will get a true- to-life glimpse of the elusive uber-luxury and mass-luxury markets that is simply impossible through traditional market research. There's no substitute for observing behavior in its natural environment, an experience that can never be replicated in the controlled setting of surveys and focus groups.
Participants in the Luxury Market Study are limited to 10 companies with category exclusivity. A few spots remain open for companies that wish to send two participants and share in the proprietary results of the study.
Venture2 has engaged leading outside experts for this study. Pam Danziger, a luxury market expert and author of "Let Them Eat Cake: Marketing Luxury to the Masses - as Well as the Classes," is the luxury consultant to Venture2. Also participating are Frans Johansson, author of the best seller "The Medici Effect," and Steve Sims, president of Bluefish Concierge, a company that provides VIP concierge services and once-in-a-lifetime experiences to affluent consumers.
Venture2's (http://www.venture2.net/) mission is to help companies identify innovations through immersive marketing research and launch those innovations quickly into the market. The company offers its Collective Insights(SM) cross-company collaborative events to gain new perspectives, uncover compelling needs and envision actionable opportunities. Venture2 principals are Michael Docherty and Jerry McColgin, both experienced managers and consultants with major companies such as Sunbeam, Whirlpool, Ford and General Electric. Companies wishing to participate in the luxury study can contact Venture2 at (317) 867-4866.
Contact: Jerry McColgin (317) 867-4866
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.
Venture2
CONTACT: Jerry McColgin, Venture2, +1-317-867-4866
Web site: http://www.venture2.net/
Source: PRNewswire
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