A Look at the Future for the Television Industry in Europe Based on Current Market Information
Posted on: Tuesday, 14 February 2006, 09:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c32790) has announced the addition of Television 2015 - The Future of TV Financing in Europe to their offering.
This report looks at the future of European television based on an in-depth analysis of the industry in 2005 covering competition between TV distribution networks, the emergence of new offerings, the threat from new entrants, gradual changes in media consumption, choices made by advertisers etc.
An increasingly diversified and high quality multi-channel TV offering
-- Deployment of VOD on cable and ADSL networks
-- PVR and media centre offerings
-- The beginnings of mobile TV and HD TV etc.
New internet practices likely to revolutionise the world of TV
-- Blogging, Vlogging and podcasting spread in the USA
-- The number of video search engines rises
-- The emergence of TV Peer-to-Peer networks
An open-ended outlook clouded by uncertainty
-- Media consumption habits grow increasingly complex but change slowly
-- Will advertisers question the effectiveness of TV in the future?
-- Winning strategies for providers are far from clearly defined
Imagining the future of TV
-- To anticipate future trends and identify factors of change as far as possible
-- To improve the evaluation of certain challenges and opportunities
-- To consider the various options and assess their consequences
Scenarios for the future
Three scenarios for TV in 2015 for each of the five countries:
-- "Full freedom TV"
-- "Welcome to the world of Egocasting"
-- "The reign of media brands"
Topics Covered
1 - Analysis
Financing of the TV sector
Characteristics of "media" consumption
Strategies adopted by advertisers in the face of TV audience fragmentation
Enhancement of the TV offering
2 - What are the mid-term stakes?
Internet: facing up to the threat...
Future consumption habits of young people
Telecom operators: threats or opportunities?
Developing pertinent offering strategies
Audiovisual policy, regulatory and legal framework: making the right choice
3 - Scenarios for the future
Presentation of key scenarios
For each scenario:
Assessment of impact by scenario and by country
Modes of reception of fixed and mobile TV
Trends in turnover through 2015
Statistics on scenarios via the structure of TV financing
Advertising, subscription, VOD, interactive TV etc.
Analysis by type of player
Analysis by distribution channel
In-depth analysis for each of the following countries:
4 - Conclusions
Towards a new audiovisual paradigm ...
... and a more diversified financing model for TV production
TV channels: the need to change their cost structure
What are the lessons to be learnt for the long term?
For more information visit http://www.researchandmarkets.com/reports/c32790
Source: Business Wire
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