TI Chip Gets Preview at Phone Convention: Digital Signal Processor Designed for Graphic, Video and Gaming Uses
Posted on: Wednesday, 15 February 2006, 12:00 CST
By Terry Maxon, The Dallas Morning News
Feb. 15--Texas Instruments Inc. unveiled a new version Tuesday of its digital signal processing chip that it says will be faster, cooler, more energy efficient and able to handle more functions than its predecessor.
The OMAP 3 chip is being announced just as the first phones containing predecessor OMAP 2's technology are hitting the market.
Avner Goren, marketing director of TI's cellular systems business, said devices that utilize the processor's capabilities can combine elements of work, such as high-quality graphic presentations, and play, with high-resolution video and photos and high-speed gaming.
OMAP 3 will have the capability of handling digital cameras that can take photos with up to 12 megapixels of resolution, providing video playback of DVD to high-definition quality and offering DVD-quality video recording and XGA-quality displays, he said.
"We believe it is the most powerful application processor in the field," Mr. Goren said.
"It enables us to really merge play and work together," he continued.
TI says the new processor uses up to 30 percent less power than its OMAP 2 and works up to 30 percent faster.
As an indication of the lead times on such technology, TI announced the OMAP 2 in February 2004.
It didn't show up in the consumer marketplace until NTT DoCoMo in Japan introduced several handsets with OMAP 2 processors in late 2005.
"We expect in the next few months to start seeing them in the North American/European markets, but the technology is manifesting itself first in Japan," Mr. Goren said.
TI announced the latest generation OMAP processors in Barcelona, Spain, where participants in the 3GSM World Congress discussed the latest developments for next-generation wireless devices.
TI said it expects to have samples available for device manufacturers by mid-2006, with "volume production" in 2007.
In remarks prepared for delivery, TI president and chief executive Rich Templeton said he expects the cellphone market to be strong for both the high-priced phones and those built for entry-level markets.
"TI is seeing dramatic growth at both the high-end with 3G and at the low-end with ultra-low-cost, voice-only phones," he said.
While the market for high-end phones is growing rapidly, "that's only one side of the wireless growth story," Mr. Templeton said.
"The next billion new customers will come from emerging markets such as India, China, Russia, Africa and Brazil."
E-mail tmaxon@dallasnews.com
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Source: The Dallas Morning News
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