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A Look at the Services, Technologies and Solutions Used For IPTV

Posted on: Thursday, 16 February 2006, 15:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c33003) has announced the addition of IPTV - Deployment & New Services to their offering.

A report on the design and launch of IPTV services, the technologies and solutions used, service deployments and commercial strategies.

Technical environment of IPTV deployment

Technical deployment scenarios

-- Broadcast services and VoD services requiring different technical solutions

-- Hardware suppliers' positioning and solutions intertwined

-- Best effort and guaranteed bitrates

-- Will the other TV networks eventually migrate to IP?

Varying services and commercial strategies

-- IPTV deployment depends a great deal on the state of local competition in both the TV market and the broadband market

-- Most regulatory restrictions have been lifted

-- Triple play bundles are enjoying rapid growth

-- Operators testing TV-centric strategies and VoD-centric strategies

IPTV's economy depends on a range of factors

-- TV operators' viewpoint: increasing advertising revenues and subscribers, new sources of revenue (VoD, special events channels, etc.)

-- Telcos' viewpoint: fixed line consolidation

-- The impact of bundling

Answers to key questions

-- What market share for IPTV compared to the other TV networks?

-- TV, VoD, SVOD, integration into bundles:

Which are the winning service offer models?

-- What economy for an IPTV service?

Topics Covered

1 -- IPTV: PRESENTATION

Why IPTV ?

Scope

-- IPTV's target audience

-- TV reception using an STB

-- Quality of service

IP's "contribution"

-- Multi-service offerings

-- Greater interactivity

-- Service integration and lower network costs

-- Creation of the digital home & home networking

How it works

Fibre optic & copper in the access network

The solutions

-- Unbundling, multicasting, video compression

Video on demand (VoD)

Best effort and guaranteed data rates

Alternative access technologies and new IP-based networks

2 -- SERVICE DEPLOYMENTS

Local deployment factors

Degree of existing competition

Broadband coverage

Regulation: are there still limitations?

Profile of IPTV services around the globe

Asia

USA

Europe

3 -- SOLUTION PROVIDERS

Equipment and solutions

VoD and IPTV solution ecosystems

Positions along the technical chain

By segment: headend, network equipment, middleware, integrator, CPE

4 -- IPTV'S POSITIONING

TV service options

TV services: free to air, pay-TV, special events, personal TV, "internet" content...

Video on demand services: PVR, nPVR, pay per view, VoD, SVOD

Bundles

Impact on the subscriber base

Impact on ARPU

IPTV sparring off with cable, satellite and DTT

Competition and complementary aspects

Strengths and weaknesses

5 -- DEPLOYING AN IPTV SERVICE

Commercial priorities

Access providers, TV operators

Customer loyalty, gaining market share, increasing ARPU

Technical choices

Critical choices at the outset (video compression, middleware, integrator, decoder)

Distribution models

Initial service access offer

-- TV/VoD-Internet-TV: triple play

-- Billing model for accessing TV services

Editorial policy with respect to content

What role for VoD?

Business models

xDSL TV , FTTx TV?

Revenues generated and the impact of bundling

IPTV service's economy:

-- Low cost vs. premium triple play

6 -- CASE STUDIES

For each player analysed:

Presentation of their TV & video services

Business model

Technical components

Football rights in Europe

BSkyB and the triple play

France Televisions - The French Open

FastWeb - its solution providers

7 -- CONCLUSIONS & FORECASTS

Opportunities created by IPTV

Factors governing growth of the IPTV market, fixed line consolidation, new

services, new opportunities

Risks and uncertainties

Forging a position in well-occupied TV markets, quality of the services and

wide-scale deployment...

Keys to success

Impact on operators and the market

Expect impact on the leading players (telcos, ISPs, TV packagers/broadcasters,

cablecos)

Is this the way to new frontiers?

Market forecasts up to 2010 by geographic zone

North America (USA)

Asia

Europe (Germany, Spain, France, Italy, the UK)

For more information visit http://www.researchandmarkets.com/reports/c33003

Source: Business Wire

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