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Identify the Attitudes, Usage, and Spending Habits of the Age 30+ Mobile Voice Users

Posted on: Monday, 20 February 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c33156) has announced the addition of Profiles of Age 30+ Mobile Voice Users to their offering.

Wireless carriers, handset vendors, and application developers have built large businesses around several assumptions:

-- Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers

-- Mobile applications such as music, video, and picture messaging will shore up those sagging revenues

-- 3G networks represent the best method for delivering those applications

-- Handsets must provide ever-increasing capabilities to support those 3G applications

-- Those 3G handsets will become all-in-one entertainment consoles described as the "fourth screen" (behind movies, TV, and personal computers)

Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy.

This series of reports provides snapshots of specific groups of wireless users and reveals their usage of voice minutes; spending on voice and data communications; spending on current and future handsets; and how the wireless carriers fill each segment's diverse needs.

This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users.

Topics Covered

Executive Summary

Introduction

-- Career-Age (30 to 64) Market Trends

Expenditures & Usage

-- Wireless Service Billing & Expenditures

Minutes of Use

Household Users and Family Plans

-- Current and Future Spending on Wireless Phone

-- Loyalty Rates

Conclusion

Methodology

-- Questions Presented from 2005 Consumer Mobility Survey

List of Tables

Table 1. 2005 Billing and Monthly Spending for Wireless Services

Table 2. 2004 Billing and Monthly Spending for Wireless Services

Table 3. Others in Household Using a Wireless Phone (Multiple Responses Accepted) (Base: Total Respondents)

Table 4. Incidence of Purchasing Family Plan (Base: Lives with Another Wireless User)

Table 5. 2005 Current and Future Spending on Wireless Phone (Current Phone) Base: Total Respondents; Next Phone Base: Those Planning to Purchase New Phone in Next 2 Years)

Table 6. 2004 Current and Future Spending on Wireless Phone (Current Phone) Base: Total Respondents; Next Phone Base: Those Planning to Purchase New Phone in Next 2 Years)

Table 7. 2005 Satisfaction with Current Wireless Provider

Table 8. 2004 Satisfaction with Current Wireless Provider

List of Figures

Figure 1. Roadmap to our Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean Earnings of Year-Round Full Time Workers

Figure 3. Average Monthly Minutes Used (Base: Total Respondents)

Figure 4. Plans to Switch Providers (Base: Total Respondents)

For more information visit http://www.researchandmarkets.com/reports/c33156

Source: Business Wire

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