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Seamless Technology Inc. E-Commerce and E-Learning Subsidiaries Announce Signing of First Revenue Sharing On-Line Sales Agreement With Manufacturer and Distributor

Posted on: Tuesday, 28 February 2006, 09:00 CST

Seamless Technology Inc. (OTC: SLSX) (www.seamlesstech.com) today announced that its subsidiary, MerchandiZer Software Inc. (www.MerchandiZer.com), has executed an On-Line Revenue Sharing Sales Agreement with Pet Ecology Brands Inc. (OTC: PECB) www.petecology.com, that will provide Pet Ecology with a customized Internet-based E-Commerce Shopping Cart distribution of its products and services for sale to its various clients via the World Wide Web. MerchandiZer's E-Commerce Shopping Cart uses its proprietary online development and Internet marketing capabilities to increase the effectiveness, organic traffic and conversion ratios for its customer websites. As opposed to the traditional fee for services model, MerchandiZer will receive a percentage of gross revenues under the previously announced revenue sharing contracts that it is signing with its clients. MerchandiZer will also be managing the online sale and digital delivery of Pet Ecology products through online retail, content and portal sites in the Pet Ecology online sales channel.

The Company's other subsidiary Pinneast.com, Inc. (www.pinneast.com) will participate in the On-Line Sales Agreement providing its E-Learning services to Pet Ecology by converting their existing education and training functions associated with selling, distribution, and customer support to web-based methods. Pinneast will create a knowledge portal populated with information designed to help achieve strategic objectives such as online courses, presentations, and documents will be organized around a centralized, online knowledge or learning portal. Selected numbers of these will also be made available though the public B2C and B2B portals to support customers and distribution channels and, include features like links to blogs or chat rooms that enhance and reinforce learning and product placement by providing new information in near "real time." The inclusion of this feature in the e-commerce activities of Pet Ecology will result in the reduction of the training costs of Pet Ecology's field reps, distributors and retailers carrying the unique products manufactured by Pet Ecology Inc.

Additionally Pinneast will establish a learning portal called "Pet Ecology University" that will be used by Pet Ecology to educate the ultimate customer on the attributes of its various products in an informative and entertaining manner. At its core will be an entry-level Learning Management System that will enable organizing online courses, documents, and presentations into learning tracks designed to meet the knowledge requirements of each specific audience.

"MerchandiZer's E-Commerce Shopping Cart designed specifically for Pet Ecology will permit our online store to permit our consumers to efficiently and quickly access our high-demand products for their pets," said Debra Evans, Pet Ecology's Vice President of Marketing. "By taking a multi-channel approach to our online business, Pet Ecology can expose its products to a much broader and more mainstream base of consumers, retailers and distributors. One of the unique features of the new website, that was specifically designed for us by MerchandiZer is the ability of the consumer to elect to receive a referral to a local retailer and the use of a digital coupon for redemption of that coupon at the retailer. Furthermore, we intend to fulfill all online sales where the customer desires direct delivery to the home through our local retailer base thereby supporting their sales efforts and providing a continuing source of revenues and new customers for our retailer base. Unlike our pet products manufacturers, we are going to use our new website to support our retailers and distributors, and not to compete with them. We can expect to grow our Internet sales with the MerchandiZer E-Commerce Shopping Cart by several million dollars per year when fully implemented." The On-Line Sales Agreement permits MerchandiZer to receive approximately 10% based on Pet Ecology e-commerce revenues direct to the consumer and 3% for all sales generated to retailers and distributors in the B to B commerce section of the new website.

David Langle, Chief Operating Officer of Seamless indicated:" This launch is the culmination of months of research and development, as well as design for this unique site. We will now use the template that we created for Pet Ecology to service other manufacturers and retailers that desire our services and have agreed to share revenues with us. We expect that we will sign agreements with a minimum of 20 clients in 2006 for this revenue sharing model that we project should result in realizing gross revenues of approximately $5 million in 2006 and $10 million in 2007. These enhanced revenues have not been included in our guidance of revenues and profits that we have released, and we anticipate issuing new guidance within the next 30 days."

ABOUT SEAMLESS TECHNOLOGY INC.:

Seamless Technology is a public holding company for Internet-based technology companies. It presently owns two established technology companies with excellent industry name recognition and reputations. The Company has located other synergistic businesses that it intends to acquire prior to the end of 2005.

The first subsidiary owned by Seamless is Pinneast Inc. (www.pinneast.com), an eleven-year-old e-Learning services provider, which is one of the only e-Learning companies that survived the shakeout caused by the bursting of the Internet bubble, because of its large government and Fortune 500 clients. The Company recognized gross revenues in 2005 of a minimum of $1.1 million with an EBITDA of approximately $300,000. The Company's projected revenues should increase to a minimum of $2.265 million in 2006 and $3.3 million in 2007, with projected EBITDA of $823,000 in 2006, and $1.347,402 in 2007. The Company has achieved a sustainable level of profitability due to the multi-year contracts that it has with its clients. Furthermore, the Company has a present order backlog exceeding $1.3m, including 2 contracts from the US Army. Other customers of Pinneast include Dow Chemical, Wachovia, Volvo Trucks, Delta Airlines and Johnson and Johnson, among others. The Company offers web-based course management, learning management systems, LMS hosting and e-Learning technical support. Unlike its competitors, who offer a product that is one size fits all, Pinneast is capable of designing e-Learning products that are tailored to the specific needs of each client.

The second subsidiary is MerchandiZer Software Inc. (www.MerchandiZer.com), which is a seven-year-old e-Commerce software company and service provider that provides end-to-end online services for small to medium-sized companies that want to expand their marketing to the Internet sales channel. The Company's clients number approximately 3,000, with such well-known names as Dole Plantations, Total Discount Vitamins, Go-To Forms and Kids Customs. The Company's software has been awarded the PC Magazine's Editor's Choice Award as tops in its field. The key feature of the software is that it allows users to add customized design features, as opposed to most of its competitors that require that the merchant/client have a store that looks like all other stores utilizing the same software. MerchandiZer keeps its software up-to-date with the latest advances in Internet marketing, and its e-commerce software has an exclusive Internet marketing feature built into its software that allows the merchants/clients to optimize their entire catalog and categories for search engines, and achieve very high ranking, including the first and second pages in the search engines, such as Google and Yahoo! MerchandiZer also provides a wide range of templates that enable web designers to customize sites. This allows merchants/clients, without design flair, to build a respectable looking e-commerce site by simply picking pre-packaged design themes, and then choosing from the 30 built-in templates designed to suit every catalog layout requirement. The Company also aids its clients with web promotion and online marketing services, including Search Engine Optimization that increases the presence of the site on the web, and thereby attracts more customers to the client's site. The Company recognized gross revenues in 2005 of approximately $200,000 with an EBITDA of $50,000. The Company is projecting gross revenues in 2006 of $1,800,000, without the revenue sharing contract revenues described in this press release, increasing to gross revenues of $2,572,000 in 2007, with a projected EBITDA of $723,385 in 2006 and $1,470,000 in 2007.

Seamless has consolidated gross assets of over $4,400,000 and net shareholders equity of $3,100,000. The Company's consolidated revenues have increased from $388,000 in 2004, and a loss of ($451,000) to 2005 gross revenues of $1,300,000 and an EBITDA of $350,000. The Company, without considering acquisitions and other substantial projects under negotiation, is projected to increase gross revenues to $4,065,000 in 2006 and $5,873,000 in 2007, with projected EBITDA of approximately $1,366,000 in 2006 and $2,100,000 in 2007.

About Pet Ecology Brands Inc.

Pet Ecology Brands Inc., a Dallas, Texas based company, has developed a revolutionary patented cat litter that destroys urine odor, clumps and is earth-friendly. The litter is ultra-lightweight and convenient to use, (3 lb works like 21 lbs of clay/sand-based products); it is 100% flushable being safe for sewers and septic systems. It is completely safe for cats and our environment, not containing sodium bentoite, as used in competing brands. The patented design helps to protect the landfills and yet does everything that clay litters do and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual, however; this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on the market that meet the standards of the US Department of Agriculture, and offer dog owners and effective means to provide their pets with a non-fat tasty treat. These treats are cholesterol free as well as sodium free. According to US News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significant less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are prone to serious injury, skeletal stress and the same complication that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems to skin and kidney diseases, to circulatory and immune system issues.

Other products anticipated being launched by Pet Ecology Brands in 2006 include the first fat free cat treat, a vitamin enhanced dog treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional cat litter line to help indicate feline pregnancy and diabetes.

FORWARD-LOOKING STATEMENTS:

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation

Reform Act of 1995. The Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; the Company will appropriately inform the public.

 Contact: Seamless Technology Inc. 3155 NW 82nd Avenue Suite 200 Miami, Florida 33122 Phone: 305-477-8177 http://www.seamlesstech.comhttp://www.pinneast.comhttp://www.MerchandiZer.com  Seamless Technology Inc., Miami Borys Rafalowicz CEO 305-447-8177 borys@seamlesstech.com  Investor Relations Contact: Gerald Kieft Ryan Audin Wall Street Resources, Inc. 2646 SW Mapp Road Suite 303 Palm City, Florida 34990 772-219-7525 http://www.wallstreetresources.net

SOURCE: Seamless Technology

Source: MARKET WIRE

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