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TV One Teams Up With Premier Retail Networks to Deliver Lifestyle and Entertainment Programming on the Wal-Mart Television Network

Posted on: Wednesday, 8 March 2006, 12:00 CST

SAN FRANCISCO, March 8 /PRNewswire/ -- Premier Retail Networks (PRN), a wholly-owned subsidiary of Thomson SA , announced today that TV One, a new cable/satellite television network that offers programming primarily to African American adults, will provide lifestyle and entertainment-oriented programming to viewers of the Wal-Mart Television Network in more than 2,850 Wal-Mart stores.

PRN is working with TV One to create programming specially tailored for Wal-Mart TV. This Wal-Mart TV programming will provide lifestyle tips on a wide range of issues including fashion, beauty, home, and personal finance, as well as entertainment-based content that respects African-American culture and heritage and values the intellectual and cultural diversity among African Americans.

Tom Sebastian, SVP of Programming for PRN, commented, "Our goal is to help enhance the shopping experience by being relevant to the consumer. TV One's lifestyle and entertainment programming, which targets the adult African American audience, will be an outstanding addition to Wal-Mart TV."

TV One Executive Vice President of Advertising Sales and Marketing, Keith Bowen, commented, "This agreement supports our goal to be distributed in markets where African Americans represent a significant segment of the population. We will select lifestyle and entertainment programming to highlight the breadth and depth of the African American culture that we believe will be highly appealing to the viewers of Wal-Mart TV."

Troy Steiner, Senior Media Director of Wal-Mart, commented, "By enhancing Wal-Mart TV with TV One programming, we further extend our commitment to provide a relevant store environment for all our customers. Our multicultural merchandise mix and store environment reflect our respect for our customers. In this way we hope to offer a store of the community to all segments of our diverse customer base."

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. PRN enables national and local advertisers to target consumers in over 6,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third- party research firms and retailers, PRN Network is watched by more than 250 million viewers each month in retail stores nationwide. PRN's headquarters are in San Francisco, California. PRN is wholly-owned by Thomson SA (Euronext: 18453, NYSE: TMS, http://www.thomson.net/), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries. For more information, please visit http://www.prn.com/.

About TV One

Launched in January 2004, TV One (http://www.tvoneonline.com/) serves nearly 27 million households, offering a broad range of lifestyle and entertainment- oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One's investors include Radio One (http://www.radio-one.com/), the largest radio company that primarily targets African American and urban listeners; Comcast Corporation (http://www.comcast.com/), the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; Pacesetter Capital Group; and Opportunity Capital Partners.

Premier Retail Networks

CONTACT: Genet Garamendi of Premier Retail Networks, +1-415-808-9167, orGenet_Garamendi@prn.com; or Erica Pettit, +1-212-850-5614, orepettit@fd-us.com, or Evan Smith, CFA, +1-212-850-5606, or esmith@fd-us.com,both for Premier Retail Networks

Web site: http://www.prn.com/

Source: PRNewswire

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