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Direct Response Financial Services to Announce Sales Results for Direct2Own Division on March 22, 2006

Posted on: Thursday, 16 March 2006, 09:00 CST

LOS ANGELES, March 16 /PRNewswire-FirstCall/ -- Direct Response Financial Services, Inc. (BULLETIN BOARD: DRFL) , a leading provider of services and products to consumers underserved by the banking industry and credit markets, today announced that on March 22, 2006 it would be releasing sales results of its Direct2Own division for the period February 16, 2006, through March 15, 2006.

The Company previously announced that its customer contract sales as of January 15, 2006, equaled $180,000. On February 15, 2006 customer contract sales increased to over $300,000. This is an increase of more than 66% in sales month over month. On Wednesday, March 22, 2006, the Company will announce its sales for the past month. Based upon previous sales results, if the Company were to maintain sales of $300,000 per month, along with its current per share price of $0.03, the Company's P/E ratio would be 2.2. The consumer services industry average is a P/E of 17.1, while the services sector has a P/E of 30.07.

Direct2Own continues to experience significant sales increases due to its marketing program through Internet and print media. Direct2Own sells computers and televisions to consumers with bad credit or no credit. Direct2Own provides the financing to its customers allowing them to acquire brand-name computers and televisions along with other consumer electronic products. Consumers purchasing products through Direct2Own enter into twelve-month contracts paying twice a month or once a month for the purchase from Direct2Own. Direct2Own collects its payments via credit card, debit card or electronic funds transfer from checking accounts.

Direct2Own offers its products via tailored Internet landing and lead pages. Examples of these pages can be found at http://www.direct2own.com/3/dell_laptop_no_credit.html and http://www.direct2own.com/5/index.htm.

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.direct2own.com/ offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net/ or visit http://www.directcardservices.net/. To learn more about its pre-paid products please visit http://www.dcsmediacard.com/. And, to learn more about the Company's consumer electronics offers please visit http://www.direct2own.com/.

Direct2Own enables individuals with no credit or sub par credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. In addition, Direct2Own functions as a platform to sell debit cards to its target customer group. Through Direct2Own, customers can acquire a Direct Card Services DCS Media Card MasterCard which enables them to make timely payments for purchased products. Further, Direct2Own offers a credit building service to customers on a monthly subscription basis.

Direct2Own products are currently marketed through ads on television, Internet, and print media. Orders are taken online and by phone. For more information please visit http://www.direct2own.com/.

The Company's full financial results can viewed in its 10Q filing at http://www.sec.gov/ or http://www.nasdaq.com/.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.

Contact: Ms. Kelly McGugan Direct Response Financial Services, Inc. Kelly@directcardservices.net (818) 735-5705

Direct Response Financial Services, Inc.

CONTACT: Ms. Kelly McGugan of Direct Response Financial Services, Inc.,+1-818-735-5705, Kelly@directcardservices.net

Source: PRNewswire-FirstCall

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