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Atsana Launches Cost Effective, Compact, Low Power Media Processor for Mobile Feature Phones

Posted on: Tuesday, 17 February 2004, 06:00 CST

Fully programmable chip in 10x10mm package

provides flexible solution for MPEG4 and H.264 video, imaging,

2D/3D graphics and audio processing

¶ Atsana Semiconductor Corp., the leader in the development of power-efficient, programmable multimedia processors for mobile devices, today launched its J2211 media processor for embedded applications such as multimedia on mobile handsets. The J2211 is a low power, high performance, fully programmable system-on-a-chip (SoC) that functions as a companion processor to handset baseband processors. ¶"The feature phone market is poised for explosive growth, exceeding 12% and 40 million units a year,' said Dr. Jon Peddie, president of Jon Peddie Research, in Tiburon, CA. "With its massively parallel array processor-based SOC and graphics capabilities, the highly programmable Atsana J2211 is well positioned to gain market share in this exciting new market." ¶ The J2211 features Atsana's massively parallel Array Processor as well as an ARM9 RISC processor, providing a powerful yet fully programmable solution for video, image audio and graphics processing. The Array Processor technology enables high quality image and video compression while achieving very low bit rates. EDN Magazine named the Company's first chip based on this technology, the J2210, a Product of the Year in 2002. ¶ "The evolution of our award-winning technology is the result of ongoing conversations with tier one manufacturers of mobile phone handsets," said Simon Morris, vice president of sales and marketing at Atsana. "The industry wants very flexible solutions that are affordable and reduce time to market. The J2211 meets this requirement and the same time raises the bar for the quality of multimedia content." ¶ Atsana's media processor delivers media-rich applications such as video camcorder, Megapixel digital still camera, video conferencing/streaming, and 2D/3D gaming and provides interfaces to control display and camera functions. By offloading demanding media processing tasks from the baseband processor the overall handset is optimized for battery life and performance.

¶ Feature highlights of the J2211 include:

¶ -- High quality. Delivers optimum image and video quality at low

bit rates.

¶ -- Low power. Optimized architecture for longer battery life

including low power display pass through for baseband.

¶ -- Low system cost. Minimized external components with

system-matched peripherals including display, sensor, mass

storage and baseband interfaces.

¶ -- Smallest media processor footprint. 10x10mm BGA package with

integrated SDRAM (16 or 32 Mbit) option available in a

system-in-package.

¶ -- Fully programmable. Platform offering available with roadmap

for emerging coding standards and new value-added applications

such as auto-focus and digital linear zoom.

¶ The J2211 samples are available now with volume production starting in April 2004.

¶ About Atsana Semiconductor

¶ Atsana Semiconductor Corp. is a leader in the development of fully programmable, low-power consumption multimedia processors for wireless devices such as handsets, personal digital assistants (PDAs), and network cameras. The semiconductor company's array processing technology enables the creation of multimedia wireless devices that consume two to three times less power than solutions offered today. In addition, Atsana's processor enables better quality video encoding, supports higher resolution, and is easily scalable and programmable to support a myriad of multimedia applications and standards. Atsana is headquartered in Ottawa, Canada and has operations in Silicon Valley, California. For more information, visit www.atsana.com

¶ Editor Notes:

¶ PRODUCT SHOTS AND FURTHER SPECS AVAILABLE.

¶ Product demo is available at the GSM World Congress - February 23-26, 2004 in Cannes, France.

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