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MeeVee Offers Syndication Partnerships to Bring Its Advanced Television Programming Search and Personalization Service to Third-Party Web Sites

Posted on: Monday, 20 March 2006, 09:00 CST

Leading news and information site, USATODAY.com, selects MeeVee to provide site visitors with new search service to find entertainment content

MeeVee, the premier developer of personalized video entertainment search and discovery experiences for consumers on the Internet, today announced an aggressive distribution strategy to add its television programming and search service to third-party Web sites. MeeVee has created a private-label edition of its service for any content site seeking to offer visitors a more robust TV programming search experience. With features such as rich media content, more accurate programming data and an intuitive user interface, syndication partners can benefit from increased time spent on their Web sites and additional potential for advertising revenues. MeeVee's advanced search and personalization service will make other static and text-based TV listings a thing of the past.

As an example, USATODAY.com, which ranks among the most popular newspaper Web sites, partnered with MeeVee to syndicate its TV listings and personalized search offering. USATODAY.com is leveraging the MeeVee service in an effort to create a more compelling TV listings guide that encourages a 'stickier' user experience.

The MeeVee-powered TV programming search service can be found via USATODAY.com's TV page http://www.usatoday.com/life/television/front.htm.

"USATODAY.com users count on us to deliver cutting-edge information services and interactive features," stated Kinsey Wilson, Executive Editor, USATODAY.com. "We are pleased to add MeeVee's TV programming search and discovery service to our popular TV page -- it provides another compelling reason for our readers to spend time at USATODAY.com and increases our value as an entertainment destination."

In addition to its syndication partnership with USATODAY.com, MeeVee is partnering with many other newspaper sites, cable and telecom operators and Internet content providers. By becoming a MeeVee syndication partner, Internet destinations benefit from seamless integration and design that matches the look and feel of the particular Web site. Site visitors can personalize viewing preferences and search television programming in real-time, by keyword, program, actor, or topic that most closely matches their interests - all under the banner of the specific site brand.

MeeVee's syndication offering is especially appealing to consumer-facing sites with an advertising business model. Media companies are actively pursuing alternate strategies for increasing traffic to their Web sites and building online revenue opportunities to replace the decline in traditional advertising dollars that were being spent on TV and in newspapers.

"In creating 'off the shelf' versions of our proprietary search and discovery technology, we are adding new value to our partners' sites, resulting in richer media environments and timely entertainment content," said Matthew Cullen, Vice President of Sales and Business Development for MeeVee. "Equally key, prospective partners see the bona fide prospect for increased advertising revenue opportunities."

For more information about MeeVee or to learn more about syndication partnerships, contact syndication@meevee.com.

About USATODAY.com

USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, 10.4 million unique visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. For more information, please visit www.usatoday.com.

About MeeVee

MeeVee Inc., is the premier developer of personalized video entertainment search and discovery experiences for consumers on the Internet. MeeVee offers television viewers and video content enthusiasts a unique online community that provides a smarter, easier way to navigate the growing universe of television programming and video content. MeeVee's patented technology provides up-to-the-minute programming search capabilities, customized TV planning and personal recommendation tools, to better track and monitor programming of interest. MeeVee also syndicates and licenses its television search and personalization service to leading newspaper portals, content providers and cable operators. For more details, please visit www.meevee.com.

Source: Business Wire

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