Yahoo, Hotmail, and AOL Remain Predominant Delivery Channels for Opt-In Commercial Emails
Posted on: Tuesday, 21 March 2006, 09:00 CST
Lyris(R) Technologies, subsidiary of J.L. Halsey (OTCBB:JLHY) and leading provider of email marketing solutions, today released poll results indicating that Yahoo, Hotmail, and AOL remain as the predominant delivery channels for opt-in commercial email communications. Twenty-six percent of American internet users are receiving opt-in commercial emails via Yahoo, 21 percent via Hotmail, and 13 percent via AOL. In contrast, only 8 percent of American internet users are receiving opt-in commercial emails via their work email accounts.
"What's most interesting about these results is that fewer American consumers are using work email accounts as the delivery vehicle for opt-in commercial emails. This trend could be driven by factors such as rapid adoption of high-speed internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, Director of Sales and Marketing, of Lyris.
The poll also indicated that 30 percent of American internet users have only one email account, 37 percent have two email accounts, 19 percent have three email accounts, and 13 percent have four or more email accounts.
"Although the spam problem has improved significantly, staying on top of the latest compliance rules from the top ISPs will continue to be a major priority for legitimate email marketers in 2006. Email marketers should also actively support the latest industry efforts to develop and adopt email authentication standards," Dabbah adds.
Lyris' poll results were based on 126 responses from a nationally representative sample based on age, gender, and income. The poll was conducted in January 2006. The margin of error for the survey is +/- 8.7 percent.
About Lyris Technologies
Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris Technologies, is a subsidiary of the J. L. Halsey Corporation (OTCBB:JLHY) along with Sparklist and EmailLabs. For more information, please visit http://www.lyris.com.
Source: Business Wire
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