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ENCIRQ to Present on Optimizing Mobile Device Software at Embedded Systems Conference Silicon Valley

Posted on: Wednesday, 22 March 2006, 09:00 CST

ENCIRQ Corporation, the leading provider of data-centric software for intelligent devices, announced today that John Smolucha will speak at Embedded Systems Conference Silicon Valley (http://www.embedded.com/esc/sv/). ESC Silicon Valley runs April 3-7, 2006 at San Jose's McEnery Convention Center. ENCIRQ is also exhibiting at booth #1902.

Mr. Smolucha will host two 90-minute sessions entitled, "Software Performance Optimizations for Mobile Devices." The first session (ESC-343) is Wednesday, April 5, from 2:00 p.m. - 3:30 p.m. The second session (WIR-961) is Thursday, April 6, from 3:00 p.m. - 4:30 p.m. Both sessions explore successful software development strategies for meeting challenging market requirements while optimizing device performance, resource usage, and shortening time-to-market.

The volume and complexity of data within mobile intelligent devices has grown tremendously, fueled by a new generation of content delivered over a variety of high-speed connections. Mobile device manufacturers are under increasing pressure to differentiate by delivering new data-driven features and functionality while optimizing device performance and resource usage to minimize electronic bill of materials costs. Session attendees will become better prepared to deal with these challenges by gaining insights into innovative, data-centric techniques for optimizing software performance in mobile devices.

The sessions will include a case study involving an award-winning mobile handset made by a leading Japanese OEM. The mobile handset featured high-end graphics, advanced user interface capabilities and exceptionally long battery life, and was developed with ENCIRQ technology.

Mr. Smolucha possesses an in-depth understanding of the challenges facing software developers in the mobile device industry. Prior to ENCIRQ, he was director of business development and strategy for the Wireless and Mobile Systems group at Freescale Semiconductor. He also has over a dozen years of first-hand experience as a developer of embedded, real-time systems.

About ENCIRQ

ENCIRQ Corporation, the pioneer in data-centric software for intelligent devices, is enabling a new era of data-driven capabilities and services. ENCIRQ offers a unique, data-centric application framework that provides device manufacturers and related software providers with a simpler, more efficient approach to building the software that powers award-winning products. Customers worldwide in the wireless, digital consumer electronics, automotive and networking industries use the ENCIRQ(R) Data Foundation(TM) Framework to accelerate innovation while reducing complexity, cost and time to market. Founded in 1998, ENCIRQ is headquartered in Burlingame, CA. For more information, please visit www.ENCIRQ.com.

 For more information, contact: Jan Liband ENCIRQ Corporation (650) 292-3522 Contact via http://www.marketwire.com/mw/emailprcntct?id=4B2F2E49D0625749  Dana Marruffo PetersGroup Public Relations (512) 794-8600 Contact via http://www.marketwire.com/mw/emailprcntct?id=8533D41DF09D65B6  

SOURCE: ENCIRQ

Source: MARKET WIRE

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