Parks Associates: Lower Laptop Prices Fail to Entice Laggards
Posted on: Thursday, 23 March 2006, 12:00 CST
Laptops have yet to attract the late-adopting market segments in the U.S., according to an upcoming report from Parks Associates that found only 2% of the 10.5 million households planning on buying a notebook are technology latecomers.
These technology "laggards," defined in the report Multimedia Trends: Segmenting the U.S. Consumer Population as households that have an Internet connection but seldom engage in online activities, show little to no interest in purchasing a laptop, despite falling prices. By comparison, a majority of the households planning on buying a laptop computer in the next 12 months already own one, with early-adopter households accounting for 29% of these households.
"The laptop market is a mile wide and an inch deep," said John Barrett, director of research at Parks Associates. "New notebook computers can be found for less than $500, but it's not the latecomers who are taking advantage of falling prices. The early adopters are getting a laptop to complement their existing desktop or laptop computer."
Multimedia Trends: Segmenting the U.S. Consumer Population is an in-depth analysis of households by their proclivity to adopt technology products and services. It is based on three nationwide surveys and responses collected from over 8,000 households.
For more information on Multimedia Trends: Segmenting the U.S. Consumer Population, visit http://www.parksassociates.com or contact Parks Associates at 972-490-1113 or e-mail sales@parksassociates.com.
About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS(TM) (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com
Source: Business Wire
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