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Market Saturation Has Resulted in Stagnating Newspaper Sales in the Developed Markets of Asia-Pacific, the US and Europe - Media: Global Industry Guide

Posted on: Thursday, 23 March 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c34441) has announced the addition of Media: Global Industry Guide to their offering.

The Media: Global Industry Guide is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report:

-- Contains an executive summary and data on value and segmentation

-- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

-- Covers Global, European, Asia-Pacific & 11 individual country markets

-- Includes a five-year forecast of the industry

Highlights of this title:

Market saturation has result in stagnating newspaper sales in the developed markets of Asia-Pacific, the US and Europe.

Across the US, Japan, Canada and Western Europe, the online advertising segment has grown at a substantially higher rate than traditional advertising mediums such as television and radio.

The global media industry is centred in the West; however, the booming economies of China and India and CEE have prompted rapid expansion across all media segments.

Why you should buy this report:

-- Spot future trends and developments

-- Inform your business decisions

-- Add weight to presentations and marketing materials

-- Save time carrying out entry-level research

Definition

The media Industry consists of the advertising, broadcast & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines. The markets value is calculated as the revenues generated by publishers from hard or electronic copies of their products, as well as from advertising within those products.

The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions.

The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Any currency conversions included in this report have been calculated using constant 2004 annual average exchange rates.

For the purposes of this report, Europe consists of Belgium, France, Germany, Italy, the Netherlands, Spain, UK, Sweden, Czech Republic, Norway, Denmark, Poland, Russia and Hungary.

Asia-Pacific comprises China, Japan, India, South Korea, Australia and Taiwan.

The global market comprises Europe, Asia-Pacific, the US, Canada, Mexico, Brazil and South Africa.

Company profiles are as follows:

-- Sony Corporation

-- The Walt Disney Company

-- Viacom Inc.

-- Time Warner Inc.

-- Comcast Corporation

-- Comcast Corporation

-- The News Corporation Limited

For more information visit http://www.researchandmarkets.com/reports/c34441

Source: Datamonitor

Source: Business Wire

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