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RadiSys Chooses Salesforce.Com for Integrated On-Demand Applications Including CRM, Channel Plans, Compensation Tracking, PR Manager, and Strategic Account Planning

Posted on: Monday, 27 March 2006, 09:00 CST

SAN FRANCISCO, March 27 /PRNewswire-FirstCall/ -- Salesforce.com , the technology and market leader in on-demand customer relationship management (CRM), today announced that RadiSys Corporation (RadiSys), the leading provider of advanced embedded solutions for the communications networking and commercial systems markets, has selected salesforce.com CRM solutions and is leveraging applications from salesforce.com's AppExchange directory to develop an integrated enterprise-wide solution for its data management and business planning needs. In addition, RadiSys has used AppExchange Builder to customize, create, deploy and manage two new business-critical applications. AppExchange Builder, the customization tool using the AppExchange platform, has enabled RadiSys to dramatically extend the value of its salesforce.com deployment by allowing it to build and run on-demand applications to support its online marketing solutions for a C-level and executive audience as well as engineers, business unit general managers and business development professionals.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO )

AppExchange unites all of RadiSys' on-demand applications -- including CRM, Channel Plans, PR Manager, Compensation Tracking, Strategic Account Planning, and Channel Partner Registration with a single data model, single security model and a single user interface. With AppExchange, RadiSys' employees can build, customize, deploy, and share on-demand applications that meet their business needs.

RadiSys is one of the 20,500 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

"With our large global presence, RadiSys needs to implement business applications that are cost-effective, easy-to-use, customizable, and rich in capabilities-all running on a single, secure, reliable platform. Using salesforce.com and the applications from AppExchange, we were easily able to share information on demand, across six different departments and nine countries," said Garrick Baxter, CRM and eMarketing Manager. "From channel relations, public relations, to account planning, salesforce.com and the AppExchange have fulfilled many of our business needs and made RadiSys a more nimble organization with the ability to more quickly and strategically respond to leads, customers, channel partners, and internally."

In addition to salesforce.com CRM, RadiSys is deploying the following applications from the AppExchange directory:

-- Channel Plans -- collaboratively creates joint business plans to align targets, expectations, geographic coverage, employee initiatives, and demand generation activities have longer lasting and more profitable relationships. -- Compensation Tracking -- provides visibility, oversight, compliance, and credibility for both commission and points-based incentive plans. -- PR Manager -- tracks the many aspects of public relations efforts and measures their effectiveness against overall corporate marketing goals -- all from a single location. -- Strategic Account Planning -- used by sales managers to create and manage account plans and the associated strategies and execution tactics for these plans.

RadiSys has also used AppExchange Builder to create and launch two unique on-demand applications built with the AppExchange platform, including:

-- Channel Partner Registration -- registers opportunities from channel partners. Information is automatically uploaded into the application. -- Sales Trip Reports -- tracks specifics of the trips and visits made by sales account executives. Managed details include purpose, costs, location, contacts, and outcome.

"Prior to implementing salesforce.com, RadiSys had 80 percent of leads in a raw stage for over 30 days. Now, we've achieved 100% improvement in the process of contacting and qualifying leads. This is just one example of how salesforce.com and AppExchange applications have helped RadiSys achieve a new level of business efficiency." added Baxter.

About RadiSys

RadiSys is the leading provider of advanced embedded solutions for the communications networking and commercial systems markets. Through intimate customer collaboration and combining innovative technologies and industry leading architecture, RadiSys helps OEMs bring better products to market faster and more economically. RadiSys products include embedded boards, platforms and systems, which are used in today's complex computing, processing and network intensive applications.

RadiSys is a premier member of the Intel(R) Communications Alliance (ICA). The Intel Communications Alliance is a member-based program comprised of communications and embedded developers and solution providers. Members are committed to providing a strategic supply of standards-based solutions to the communications and embedded market segments. For more information, please visit http://www.intel.com/go/ica.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com/. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of January 31, 2006, salesforce.com manages customer information for approximately 20,500 customers and approximately 399,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Photo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk photodesk@prnewswire.com

salesforce.com, Inc.

CONTACT: Sandra Lo, Public Relations of Salesforce.com, +1-415-536-8066,or slo@salesforce.com

Web site: http://www.intel.com/go/ica

Web site: http://www.salesforce.com/

Source: PRNewswire-FirstCall

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