PROFNET WIRE: BUSINESS & TECHNOLOGY: Housing Market

March 27, 2006

________ ROUND-UP

The Mommy Wars (continued, 2 experts) Housing Market (continued, 1 expert) Software Industry Confronts Viruses (continued, 1 expert)

_____ LEADS

1. Business: How to Turn a Practice into a Business 2. Business: Selling a Medical Practice — The Asset is the Doctor 3. Labor Relations: Management Pressure to Oppose Unionization 4. Personal Finance: Now is the Time to Make Important College Choices 5. Retail: Home Parties Growing in Success in the U.S. 6. Technology: How Fusion Promises to Solve Real Problems of Packaged Apps

ROUND-UP: THE MOMMY WARS (continued)

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**1. DONNA MARIA COLES JOHNSON, mother, attorney and author of “The Lifestyle CEO: How to Break All the Rules, Build Your Own Corporate Ladder and Create the Life You Love”: “Soaring gas prices, excessive gridlock, lack of job security, and an inflation rate that far outpaces wage increases are leading women, mothers in particular, to exit the traditional workforce to start their own businesses. Women are launching businesses at twice the speed of the national average, and an increasing number of them are mothers discovering that they can make as much (or more) money on their own as they could working for someone else. They enjoy independence, flexibility and control over their lives and businesses, and they seamlessly flow from one to the other. Women are leaving the workforce so they can be more available to their families while also contributing to the family’s financial bottom line.” Johnson: dm@lifestyleceo.com Phone: +1-301-464-4515 (3/27/06)

**2. KAREN OTAZO, president of OTAZO INTERNATIONAL: “The key to keeping working moms in the workplace will depend on the time commitments and take- home pay of the job. There are, however, some themes that make a difference. We saw in the aftermath to Katrina how important it was for moms to get home to their kids when there is danger. Why not have the kids be near or at their work so they can get to them if needed? Also, daycare at work is a big way to keep moms working — barring that a subsidized nanny agency would help. Accessible health care at or near the workplace, subsidized, healthy dinners available as takeout at work and paternity leave of at least six weeks for dual-career couples can also help.” News Contact: Cassie Nelson, cassie@wesmanpr.com Phone: +1-212-620-4080 (3/27/06)

ROUND-UP: HOUSING MARKET (continued)

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**1. BRAD GEISEN, CEO of FORECLOSURE.COM and member of the Foreclosure Economic Advisory Council (FEAC), can provide comment on the current instability of the housing market, especially in California, New England and the Midwest, as well as provide comprehensive foreclosure data for the U.S.: “The entry-level home market will remain strong because of high demand. The market for high-end, specialty properties, such as waterfront homes, will also remain strong. The largest slowdown and/or decline will come from the middle market, which experienced the highest appreciation and, thus, has the greatest potential for decline.” News Contact: Tristam Wallace, twallace@harpell.com Phone: +1-781-210-0944 (3/27/06)

ROUND-UP: SOFTWARE INDUSTRY CONFRONTS VIRUSES (continued)

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**1. JOHN S. QUARTERMAN, president of INTERNETPERILS INC.: “Businesses need to stop concentrating exclusively on their internal network security and start worrying about attacks from beyond their own firewalls that can be just as devastating. Viruses, trojans and worms can damage the smooth flow of the Internet. Meanwhile, worms, identity theft and denial of service attacks create a real threat to e-business, as do acts of God, such as power cuts, terrorism, earthquakes and hurricanes. It’s vital for all e-businesses to do what they can internally to minimize downtime, but they must also plan collectively for events beyond their control, instead of focusing solely on technical security within the company.” News Contact: Bill Gram-Reefer, reefer@worldviewpr.com Phone: +1-925-323-3169 (3/27/06)

_____ LEADS

**1. BUSINESS: HOW TO TURN A PRACTICE INTO A BUSINESS. JIM MCCAFFREY, president and COO of SAND HILL ADVISORS INC.: “To take a firm to the next level, the need to move from a practice model to a business model becomes more critical. There is a void between running a business and growing a business. A professional business needs an alignment and a focus that gets everyone on the same page. When a business is no longer ‘Mom and Pop,’ the controllable areas — those that can be automated — should ensure that each client has the same positive experience. You want to keep a balance between providing a great ‘high touch’ client experience with the appropriate level of automation.” News Contact: Laura Kogen, laura@semratech.com Phone: +1-415- 225-2620 (3/27/06)

**2. BUSINESS: SELLING A MEDICAL PRACTICE — THE ASSET IS THE DOCTOR. LISA SOOTER, health care attorney at Dallas-based STEWART STIMMEL: “Physicians who find they spend more time on paperwork than on patients frequently look for someone to take over the business administration duties so they can get back to the practice of medicine. Texas law allows a corporation to buy a medical practice, so long as business and medical decisions are kept separate. The corporation usually buys the doctor’s assets, and then hires him, paying him a salary under an employment contract. The buyer and the seller also have to decide how to divvy up certain obligations, from insurance and taxes to accounts receivable and employee benefits plans.” News Contact: Rhonda Reddick, rhonda@legalpr.com Phone: +1-800-559-4534 (3/27/06)

**3. LABOR RELATIONS: MANAGEMENT PRESSURE TO OPPOSE UNIONIZATION. JILL KRIESKY, Ph.D., executive director of the Appalachian Institute at WHEELING JESUIT UNIVERSITY: “If protecting workers’ free choice is really the goal, then union groups must start by ending management coercion. Research shows that workers report that management pressure during union organizing campaigns is a much bigger issue than union pressure.” Kriesky has conducted research showing the workers had experienced management pressure to oppose unionization during a National Labor Relations Board-supervised election. News Contact: Steven Infanti, sinfanti@nttc.edu Phone: +1-304-243-2308 (3/27/06)

**4. PERSONAL FINANCE: NOW IS THE TIME TO MAKE IMPORTANT COLLEGE CHOICES. MARK BRENNER, spokesman for the COLLEGE LOAN CORPORATION: “In the coming weeks, high-school seniors and families across the country will receive financial aid award letters from colleges. This often means making hard financial decisions about which school to attend and how to pay for it. But if families review their options carefully and explore every avenue of funding, there’s no reason students should not go to the school of their choice.” Brenner can provide tips for families on how to meet rising college costs and explain why families should conduct free scholarship searches. News Contact: Alex Slater, aslater@gloverparkgroup.com Phone: +1-202-337-0808 (3/27/06)

**5. RETAIL: HOME PARTIES GROWING IN SUCCESS IN THE U.S. AMY ROBINSON, director of communications at the DIRECT SELLING ASSOCIATION: “Direct sales’ annual sales growth has surpassed that of traditional retailers for the past 10 years. Traditional retailers like The Body Shop, Crayola, Aerosoles, Jockey, Lillian & Vernon and a number of others have or are in the works to establishing direct sales arms. More than 13.6 million Americans worked as direct sales reps in 2004, compared to approximately 12.8 million non- supervisory sales staff in retail the same year. There are more than 1 million traditional retail companies and only 1,500 U.S.-based direct sales companies. The industry made close to $30 billion in sales in 2004 (most recent numbers).” News Contact: Jacqulyn Hampton, jhampton@pcgpr.com Phone: +1-202-349-9663 (3/27/06)

**6. TECHNOLOGY: HOW FUSION PROMISES TO SOLVE THE REAL PROBLEMS OF PACKAGED APPLICATIONS. NIEL ROBERTSON, chief technology officer of NEWMERIX, a software testing and change management company, is an expert on program management, functional testing and change control software that manages the application lifecycle process for packaged and composite applications: “For many PeopleSoft customers, this is less a time to reflect on Oracle’s Fusion milestones and more a time to consider their own internal progress towards addressing the big pink elephant sitting quietly in the corner of their IT department — what should our IT strategy be for the next decade?” Robertson can discuss software testing, PeopleSoft application lifecycle management, packaged applications lifecycle management and change management. News Contact: Lauri Harrison, lh@lauriharrison.com Phone: +1-303-885-4200 (3/27/06)

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