Philips Brings Next Generation TV-on-Mobile to U.S. Market; Six Times Smaller Chip Enables Sleeker, More Advanced Handset Designs
Posted on: Tuesday, 4 April 2006, 12:00 CDT
Royal Philips Electronics (NYSE:PHG)(AEX:PHI) today announced its next generation TV-on-mobile solution for the North American markets. At six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the BGT216, demonstrates Philips' commitment to the U.S. market for TV-on-mobile, which is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.
DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. In addition, operators benefit from increased revenue opportunities while preserving cellular network bandwidth for voice and other data services.
Scott Smyser, principle analyst for consumer electronics at iSuppli, commented, "DVB-H is set to be a key product space for the industry to be concerned with in the coming months. Philips' presence and innovation is important and should be noted."
Philips' new DVB-H front-end solution, BGT216, measures 7x7 mm, far smaller than the previous 15x26 mm version. The smaller size improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. Philips has also responded to the industry issue of power consumption and mobile TV by designing the BGT216 to require low power, maximizing battery life and service value for consumers.
"The recent momentum for the commercialization of DVB-H, Modeo's chosen mobile television technology, has been nothing short of overwhelming," commented Michael Schueppert, president of Modeo. "Working with leading companies like Philips to make these technology advancements a commercial reality is an exciting opportunity for all involved, including handset manufacturers, wireless operators and content providers."
"TV-on-mobile is becoming a proven market for our customers across the world, and none more so than in North America," said GertJan Kaat, senior vice president and general manager, Mobile & Personal Business Unit, Philips Semiconductors. "Our advanced, second generation TV-on-mobile solution for North America is compatible with previous versions and our Nexperia cellular system solutions for 3G. It is not only high performance and low power, but it is leading the industry in terms of size which makes it easier for our customers to create sleeker, more cutting edge handset designs, using proven technology from a trusted partner."
The BGT216 solution for TV-on-mobile has the capabilities of a complete digital TV front-end receiver. The Philips Customer Development Kit (CDK) ensures smooth, easy development and reduces time-to-market for TV-enabled cellular handsets. It includes programmable options that support evolving standards and the introduction of upgrades, even after systems have been deployed in the field. Philips can also offer customers expertise in integrating an antennae solution which can simplify the development process.
Philips partners with other industry players to enable manufacturers to build complete solutions including Independent Software Vendors (ISVs) like Philips Software and Silicon & Software Systems (S3).
Availability
The BGT216 complete solution will be will be sampled to top cellular phone and portable TV device manufacturers worldwide from April 2006 onwards.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE:PHG)(AEX:PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
Nexperia is a trademark of Koninklijke Philips Electronics N.V.
Source: Business Wire
Related Articles
- Reportlinker Adds Electronic Contract Manufacturing Services - A Worldwide Market Review
- Agilysys and Global Bay Mobile Technologies Partner to Provide Unique Mobility Solutions to Retailers and Additional Industries
- Research and Markets: This Industry Report Focuses Upon the Computer and Electronic Product Manufacturing Industry
- Skype and iSkoot Sign Co-Marketing Agreement for the iSkoot Mobile Solution
- Philips Introduces Next Generation TV-on-Mobile Solution for the European and Asian Markets
- The US Plastics and Rubber Products Manufacturing Industry is a Highly Fragmented One With No Manufacturer Holding More Than 2 Percent of the Market
- Primary Production in the Primary Metals Manufacturing Industry in the US is Highly Concentrated With Fewer Than 50 Companies Holding 100% of the Market
- Vue Technology and Symbol Technologies to Deliver Item-Level RFID Solutions to Retail and Manufacturing Industry
- The Taiwanese 3C Environment, Industry and Market Will Allow You to Explore the Competitiveness of the Six Countries of East Asia and Find the Newly Emerging Manufacturers
- IBM and Nokia Take Mobility Deeper Into the Enterprise; Companies to Provide Mobile Solutions across Industries
 |
 |
User Comments (0)
RSS Feeds