• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

The Coca-Cola Company and Smartphones Technologies Announce Mobile Content License Agreement

Posted on: Wednesday, 5 April 2006, 06:00 CDT

The Coca-Cola Company and Smartphones Technologies have teamed up to deliver Coca-Cola content to cell phones. Under the agreement, Smartphones will create and distribute officially licensed Coca-Cola content formatted for delivery to mobile devices in the United States of America and Canada.

Under the agreement, Smartphones will produce and distribute custom Coca-Cola mobile content for download to wireless phones. In addition to creating ringtones and ringback tones with Coca-Cola jingles, Smartphones has access to Coke's entire image archive to create wallpapers and animations, ranging from retro Americana images to the polar bears. Smartphones will also create Coca-Cola video ringtones, text messaging campaigns and mobile games.

"Coke has universal brand recognition, and consumers love the product," said Mike Merrill, Founder and CEO of Smartphones Technologies. "We're delighted to help Coca-Cola introduce mobile downloads."

"Smartphones is a leader in mobile downloads for the youth and college market," said Kelli Sogar, Youth Licensing Category Manager for the Coca-Cola Company. "Downloadable content is a natural brand extension for Coca-Cola that will reach millions of cell phone users."

About Smartphones

Smartphones Technologies (www.smartphones.com) is a mobile content publisher specializing in custom sports, celebrity, and entertainment content. The Smartphones content library is currently available through thirty carriers and content providers worldwide. Smartphones works with leading colleges and universities, motion picture studios, brand owners, and celebrities to create and distribute premium entertainment content. Smartphones is based in Jacksonville, FL, and is privately held.

About Coca-Cola

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light soft drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coco-Cola Company, please visit our website at www.coca-cola.com.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=253825

 For More Information Contact: Kathy Yonge Director of Marketing Smartphones Technologies (904) 296-3070 x27 Contact via http://www.marketwire.com/mw/emailprcntct?id=DBFF663B4D1AFAB5  Kelli Sogar Youth Licensing Category Manager The Coca-Cola Company (404) 676-6157 Contact via http://www.marketwire.com/mw/emailprcntct?id=5599A4822CC4ED17  

SOURCE: Smartphones Technologies

Source: MARKET WIRE

More News in this Category