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Accipiter Signs AdManager Hosted Deal With Growing UK Health, Fitness and Lifestyle Site Realbuzz.Com

Posted on: Wednesday, 5 April 2006, 09:00 CDT

Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced its European office has signed health, fitness and lifestyle network realbuzz.com to an AdManager Hosted contract. The realbuzz.com site network has experienced rapid growth recently, resulting in increased demand for available ad inventory in addition to booked agency campaigns. Consequently, the network's ad serving requirements quickly outgrew their previous solution.

"We've seen traffic to our site grow leaps and bounds since our inception, especially in conjunction with seasonal sporting events such as the Flora London Marathon," said Julia Burton Brown, sales and marketing director for realbuzz.com. "Accipiter quickly and easily migrated our old system to its AdManager Hosted solution, offering us the crucial support we require during peak times."

Accipiter also provided realbuzz.com with a high level of flexibility and customer service important to a rapidly growing site network. "We like having the option of engaging Accipiter's outsourced ad trafficking services if our traffic management needs become more complex," stated Burton Brown. In addition to their ad management platform, Accipiter provides a fully comprehensive ad trafficking solution allowing a seamless service for both publisher and advertiser.

Customer support response times were also a critical factor in the company's decision to move to AdManager. Accipiter's expert customer service program provides the best service possible to each and every client. Mike Keaton, Accipiter's director of European operations, stated that, "We take care of our customers, making a commitment to work together as a team to help maximise online revenue and make the most use of every ad served."

realbuzz.com is the latest in an increasing number of new customers signing AdManager Hosted contracts. Many organisations are finding it easy and cost-effective to outsource their current ad management needs. A major advantage for AdManager Hosted customers is the ability to easily migrate to Accipiter's licensed model when ready to manage ad serving needs in-house. "We continually strive to exceed our customer's expectations and business needs," explained Keaton. "Our goal is to provide technical solutions and services that meet and solve the challenges of an ever-changing online advertising industry."

Accipiter's AdManager is available as a site-side licensed ad management solution (AdManager Licensed) or as an outsourced ad management solution (AdManager Hosted). AdManager allows publishers to manage revenue by packaging their inventory for maximum value through accurate inventory projections followed by real-time, revenue-based delivery optimisation of campaigns and creatives. AdManager delivers campaigns where they perform better, thus optimising the value of each impression. AdManager also offers comprehensive targeting capabilities, fast ad delivery, real-time reporting and open API's for easy integration with other business systems. For more product information, please visit http://www.accipiter.com/solutions/solutions.php.

About realbuzz.com

All too often people want to take up a new challenge but don't know where or how to start. realbuzz.com gives the answers. The purpose of the website is to help everyone get more out of life. realbuzz.com has a growing number of pages on sports, health and fitness, diet and nutrition, the great outdoors, travel, entertainment and charity adventures. Users can meet like-minded people, share recommendations and stories, and discuss their favourite pastimes - all online. Our partner websites currently include: Flora London Marathon, the ING New York City Marathon, The LaSalle Bank Chicago Marathon, the real,- BERLIN MARATHON, adidas half marathons, Hydro Active Women's Challenge, adiRuns, Standard Chartered Great City Race, BUPA Great North Run, BUPA Great Manchester Run and BUPA Great South Run. For more information, please refer to http://www.realbuzz.com/.

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter's innovative ad management and behavioural targeting solutions to effectively manage their online advertising revenue. Accipiter's established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter's technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter's technology. For more information, please visit www.accipiter.com.

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Source: Business Wire

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