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Merchant Analytic Tool Debuts at Comparison Shopping Site Pricefish.Com

Posted on: Wednesday, 5 April 2006, 12:00 CDT

NEW YORK, April 5 /PRNewswire/ -- If it is true that information is power, then Pricefish.com may have just taken a giant step towards giving merchants considerable power. Pricefish.com has just announced a set of features that will enable merchants to better analyze online selling results at Pricefish.com. The Company will now provide to each of its merchants both real-time and historical click reports that may be downloaded into standard desktop software for analysis. This data should make it easy for merchants to determine which products or sales offers generate the most attention and ultimately convert into sales at a higher rate.

"Pricefish has always prided itself on providing real value to our merchants," said Mark Dresner, President of Pricefish, Inc. "We continually ask online and multi-channel retailers and advertising agencies how we can make Pricefish.com more useful to them. Then, something really unique happens, we actually listen to them. We feel it is extremely important for Pricefish.com to constantly aim high in everything that we do. Real-time, downloadable click reports is just one more way that we hope to contribute to the continued success of our merchants," added Dresner.

Analytics has been getting more and more attention recently as online retailers want more and better information to produce better ROI for marketing efforts. Over the past year Pricefish.com has added a number of new and useful features to their comparison-shopping site. Some of the recent announcements were RSS feed capability, FishClips audio enhanced product listings, and now, downloadable real-time click reports. The objective of all of these new features is to more fully engage shoppers, which, we believe, will result in significantly higher conversion rates to our merchants. Real-time, downloadable click reports are available immediately to all Pricefish.com merchants.

"Since I joined Pricefish.com about a year ago we have made incredible progress. We have solidified our overall infrastructure, successfully recruited many new merchants, expanded our category and product selections and added a number of new and innovative features to Pricefish.com," stated Dresner. "I am very proud of our achievements and most importantly, our highly talented team of professionals. However, in spite of all that we have achieved so far, we believe that the best is yet to come for Pricefish," concluded Mark Dresner.

About Pricefish, Inc.

Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping search engine and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from a list of customer-rated merchants.

Pricefish.com incorporates unique multi-media features, useful content and a wide range of product categories, all designed to achieve the ultimate shopping experience -- for both consumers and merchants.

Pricefish, Pricefish.com, and FishClips are all trademarks of Pricefish, Inc. For more information please visit http://www.pricefish.com/

Contact: Mark Dresner Pricefish Telephone: (646) 330-4972 Fax: (480) 275-3645 mark.dresner@pricefish.com

This press release distributed by PRWEB (http://www.prwebdirect.com/), a service of eMediaWire.

Pricefish

CONTACT: Mark Dresner of Pricefish, +1-646-330-4972, or fax,+1-480-275-3645, or mark.dresner@pricefish.com

Web site: http://www.pricefish.com/

Source: PRNewswire

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