CW to Air on Local Station
Posted on: Monday, 10 April 2006, 21:00 CDT
By Kevin Coleman, Columbia Daily Tribune, Mo.
Apr. 7--Local couch potatoes can look forward to a bundle of new television programs this fall when two new networks emerge to entice viewers.
This week, NBC-affiliate KOMU-TV announced that sister station KJWB would carry a slate of programming from the upstart CW Network, and local rival ABC-affiliate KMIZ-TV announced a new affiliation of its own for KZOU.
KOMU General Manager Marty Siddall said he was "pleasantly surprised" when the University of Missouri-owned station won the CW Network affiliation. "We think this is going to be an exciting network specifically targeted to a young" demographic, he said.
The CW Network was announced in January as a 50-50 partnership between CBS-owned UPN and The WB, a unit of Time Warner Inc. The merged companies are expected to combine the best shows from each network -- such as "America's Next Top Model" and "Veronica Mars" from UPN and "Gilmore Girls,""One Tree Hill" and "Beauty and the Geek" from The WB -- and add a new slice of saucy programs for the younger crowd.
Locally, The WB was carried by KOMU over KJWB and UPN programming was broadcast by KMIZ over KZOU. In response to the upcoming demise of the UPN network, KMIZ said it would affiliate with Fox television's new MyNetworkTV, a 12-hour weekly slate of prime-time "telenovela" shows to air Monday through Saturday.
Telenovela programs are 13-week miniseries filled with "intense drama, intrigue and romance," KMIZ General Manager Randy Wright said in a news release. KZOU will also continue to air syndicated programming along with local news, sports and weather updates, he said.
David Joseph, co-owner of KMIZ parent JW Broadcasting, said the "vast resources" of Fox parent News Corp. made hooking up with MyNetworkTV an easy decision.
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Source: Columbia Daily Tribune
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