GiftCertificates.Com(TM) Releases National Administrative Professionals Day Survey Results
Posted on: Thursday, 13 April 2006, 09:00 CDT
GiftCertificates.com(TM) today announced the results of its online survey regarding how Administrative Professionals Day ("Admin's Day") is observed at businesses around the country. More than half of the respondents surveyed said they celebrate Admin's Day at their workplace. The majority noted that their company prefers to say "thank you" with a day off or an individual manager and/or department recognition. Although, a recent International Association of Administrative Professionals' Web site poll cited that admin respondent's number one preference for appreciation from management were company-wide group activities, while candies or flowers were the least preferred.
"Admin's Day is often overlooked by managers because it is generally not considered an official holiday by many companies, both large and small," said Jill K. Ambrose, vice president of marketing at GiftCertificates.com. "Admin's Day is viewed as optional and is usually celebrated as a one-to-one relationship activity between a manager and select administrative staff. As a leading provider of gift certificates and gifting advice, we believe Admin's Day should be embraced from an overall company standpoint so that all administrative staff members are recognized for their contributions and the important role they play within the company."
The GiftCertificates.com survey reinforced that respondents consider recognition and building morale as the primary reasons for celebrating Admin's Day. Additional key statistics were garnered from the question, "What are the most important elements in choosing an Admin's Day gift?" About 54 percent responded with "something they would like," followed by "something that fits in their budget" (28 percent) and that their gifts be "available online" (18 percent).
The question with the most overwhelming response was, "Where do you get gift ideas and information" to which more than 74 percent said "Web sites." This statistic showed that many research their gift options via the Internet, and visit online retailers like GiftCertificates.com for their gift-giving needs.
Administrative Professionals Day is Wednesday, April 26.
Below are the results of the 2006 Administrative Professionals Day Survey conducted by GiftCertificates.com.
Yes No Not sure ------------------------------ Do you celebrate Admin's Day? 54.3% 37.0% 8.6% If you answered yes above, how do you celebrate Admin's Day in your office? Give or get a day off 45.1% Recognition by managers or department 43.9% Plan or participate in a co-wide event 40.2% Other 36.6% Give or receive a card or letter 35.4% Give or receive a bonus or monetary award 34.1% Give or receive flowers 30.5% Gift or receive food items like candy 28.0% Why do you celebrate Admin's Day? Morale builder 51.2% Because my staff deserves recognition 51.2% It's the right thing to do 43.9% Have to/is expected 34.1% What are the most important elements in choosing an Admin's Day gift? Something they'll like 53.7% Fits my budget 28.0% Available online 18.3% Can be shipped 6.1% Can be combined with other gifts 6.1% Other 4.9% Getting a gift I was told to purchase 2.4% Where do you get gift ideas and information? Web sites 74.4% Personal experience 42.7% Friends and family 36.6% Magazines 35.4% Gift recipient 26.8% Television 25.6% Newspaper 17.1% Direct marketing pieces 15.9% Radio 8.5% Other 4.9%ABOUT GIFTCERTIFICATES.COM
GiftCertificates.com(TM) is the leading provider of results-based incentive solutions to a wide range of corporate customers. GiftCertificates.com also provides gift certificates and gifting advice to consumer audiences. Established in 1997, the Omaha-based company's corporate sales organization works with thousands of companies of various sizes and industries to design and deliver incentive programs that motivate, reward, and drive results to achieve their clients' business objectives. GiftCertificates.com currently provides ROI-based solutions for 77% of the Fortune 100. These programs include customer and employee acquisition, loyalty, reward and retention initiatives. The GiftCertificates.com consumer and small business Web site, GiftCertificates.com and Gifting Resource Center offer universally appealing gifts and rewards for all ages and interests. The company's best selling consumer gift and incentive reward, the SuperCertificate(R), can be redeemed at GiftCertificates.com for hundreds of original merchant certificates, including national and local retailers, travel services, popular restaurants, and many other choices within the apparel, sports, home, electronics and entertainment categories. For more information about GiftCertificates.com, visit the company's Web site located at www.GiftCertificates.com.
(C) 2006 GiftCertificates.com Corporation. SuperCertificate(R) is a registered trademark of GiftCertificates.com Corporation. All other marks are properties of their respective owners.
Source: Business Wire
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