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SureWest Opens a Full-service Showroom in Roseville; Wireless, Digital Television, High-speed Internet, Directories, Telephone and Long Distance Services All on Sale

Posted on: Tuesday, 10 February 2004, 06:00 CST

SureWest Communications Dave Kamp, 916-746-3123 d.kamp@surewest.com

Integrated communications provider SureWest Communications (Nasdaq:SURW) announced today the opening of a full-service telecommunications and product showroom in Roseville. The showroom will open doors Saturday, January 31, in Roseville Square at the corner of Harding and Douglas. The 6,000 square foot facility is a central retail outlet for all SureWest products and services including wireless, digital television, high-speed Internet, directory services, residential telephone and long distance service.

"SureWest is the first company in Roseville to offer one-stop telecommunications shopping in a state-of-the-art product and services environment," said Brian Strom, president and CEO SureWest. "Customers can purchase a wireless phone and plan, order triple- play service, sign-up for high-speed Internet, pay their telephone bills, or even pick up a phone book."

For customers' convenience, the SureWest showroom in Roseville Square will be open 9 a.m. to 7 p.m., Monday through Friday, and 10 a.m. to 5 p.m. on Saturday. A grand opening celebration has been scheduled for Friday, February 27 and Saturday, February 28.

Customers may also get complete product and service information by contacting a SureWest customer service representative at 866- SUREWEST, or by visiting the company's Web site at www.surewest.com.

About SureWest

With 90 years in Northern California, SureWest and its family of companies represent an integrated network of highly reliable advanced communications products and services. SureWest provides digital cable TV, fiber optics, PCS wireless, DSL, high-speed Internet access, data transport, local and long distance telephone service, and directories with the highest standards of customer care. For more information, visit the SureWest web site at www.surewest.com.

Safe Harbor Statement

Statements made in this news release that are not historical facts are forward-looking statements and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the company's actual results to differ from those projected in such forward- looking statements.

Important factors that could cause actual results to differ from those set forth in the forward-looking statements include, but are not limited to: advances in telecommunications technology, changes in the telecommunications regulatory environment, changes in competition in markets in which the company operates, changes affecting the California economy in general and the Sacramento, California region in particular, the availability of future financing, changes in the demand for services and products, new product and service development and introductions, pending and future litigation and unanticipated changes in the growth of the company's emerging businesses, including the PCS, Internet and CLEC operating entities.

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