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ClickTV Online Video Discussion and Discovery Service Named 'Adobe Site of the Day'

Posted on: Monday, 17 April 2006, 09:00 CDT

Just two weeks since it launched, ClickTV (http://www.click.tv), a new web-based service which gives people a way to attach text comments to videos and lets others use those comments to find and access program highlights, has been named today's official Adobe Site of the Day (http://www.macromedia.com/cfusion/showcase/index.cfm).

Adobe recognizes websites based on their innovative uses of Adobe products, superior functionalities and strong visual design. ClickTV, which is built on Macromedia Flash 8 and Flash Media Server 2, is the first utility to unlock the potential of the linear video format online by providing viewers with a way to communicate with other viewers about a program's contents.

"ClickTV lets you have digital conversations with online communities about TV programs online," said ClickTV founder and president Mike Lanza. "And those comments can also be used by others as a tool for searching and discovering the world of online programming."

The ClickTV interface takes the passiveness out of viewing a video. It organizes and displays text comments around the chronology of a linear video timeline. The service adapts linear content to the web by giving viewers the ability to access and begin playback from any point, and then use the comments of others as a virtual programming guide. The text comments can be used to provide table of contents-like access to the highlights. It can also be used to discuss interesting details of programs such as news, sports, political events and reality-based shows. Viewers add these comments to any point in the video.

ClickTV can also be used to share favorite segments of a linear video, giving people a way to randomly access and share notable moments within a video clip or program.

About ClickTV

San Francisco-based ClickTV introduced its innovative web-based service in March 2006, to make it easier for people to find and watch videos online. The service couples the social networking aspects of online conversations with non-linear video use by allowing text comments to serve as hyperlinks to a specific entry point inside the video.

 Media Contact: Eric Schwartzman Schwartzman & Associates (310) 463-4026 Contact via http://www.marketwire.com/mw/emailprcntct?id=3A29732CA63BAC04  

SOURCE: ClickTV

Source: MARKET WIRE

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