DMi Partners to Be Exclusive Online Marketer for BioTrainer(TM) Weight Loss System
Posted on: Monday, 17 April 2006, 15:00 CDT
DMi Partners has joined forces with Premier Partners (Boca Raton, FL) as the exclusive online marketer for BioTrainer(TM) Weight Loss System. Under this agreement, DMi will develop and execute all online marketing initiatives to promote the sale of the BioTrainer(TM) exercise monitor and the BioTrainer(TM) Monitoring Programs through www.biotrainerusa.com, as well as to promote the forthcoming BioTrainer(TM) online community site, www.Biotrainercentral.com.
DMi's responsibilities will include creative development, search engine marketing, shopping portal integration, affiliate marketing, online media buying, customer relationship management (CRM), and database monetization. DMi will work closely with BioTrainer's endorsees and strategic partners, including fitness expert Denise Austin, Zone Diet creator Dr. Barry Sears, and renowned fitness technology specialist and author Jordan Gold, on co-branded promotional packages that highlight the three components of healthy living: a smart diet, exercise, and caloric monitoring.
"We will play an integral role in building awareness and generating sales for the BioTrainer(TM) monitors and programs online," states Adam Weil, CMO and co-founder of DMi. "It gives us great pride to be involved with this program and to help promote a healthy lifestyle amongst Americans."
About BioTrainer(TM)
The BioTrainer(TM) exercise monitor is a revolutionary weight loss aid that accurately measures physical activity, calories burned and how long the user has been active. Patented and medically tested through a grant from the National Institutes of Health (NIH), this unique "lifestyle" exercise monitor features the same type of precision motion sensor that NASA uses to monitor the movements of astronauts during space flight. The BioTrainer(TM) monitor is clinically proven to motivate individuals to stay active, lose weight and keep it off. In addition, the online BioTrainer Monitoring Program(TM) and the BioTrainer Nutritional Program(TM) provide a complete solution for tracking weight loss and helping individuals reach their fitness and nutritional goals. For more information visit www.BioTrainerUSA.com
About DMi Partners
DMi Partners is a full-service, interactive marketing and e-business firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. For more information, visit www.dmipartners.com.
Source: Business Wire
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