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Online Advertising Will Become a Major Issue for Technology Marketers' Campaigns As New Products Prepare to Enter the Market

Posted on: Wednesday, 19 April 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c35779) has announced the addition of the eMarketer report: Technology Marketing: Customer Driven Convergence to their offering.

The "computing products" advertising category has been stagnant in recent years as PCs sales flattened. As a share of total online spending, computing products drifted downward, from 20% of all online advertising in 2003 to just 15% in 2005. But this year, with several new products coming to market, that is all about to change.

Attention: Marketers, Advertising Agencies, Hardware and Software and Gameware Producers, Peripheral Makers and Technical Content Sites. The Technology Marketing report analyzes the forces driving a turnaround in advertising in the tech industry.

Following a two-year hiatus on major announcements, several new products are coming to market this year and online advertising will once again be a major component of technology marketers' campaigns.

In addition, as hardware and software companies partner with Internet publishers and content providers to enter new markets and reach consumers in new ways, convergence of the two industries is well underway, heralding more new products and opportunities.

Key questions the "Technology Marketing" report answers:

-- Where are technology companies spending their marketing budgets?

-- Are technology marketers really more tech-savvy than other advertisers?

-- What will be the real effect of the Microsoft delay?

-- How do consumers shop for technology?

-- How is the online customer servicing process changing?

-- And many more

The Technology Marketing report aggregates the latest data from leading marketing and advertising researchers with eMarketer numbers, projections and analysis to provide the information you need to stay one step ahead of rapidly developing consumer trends.

Topics Covered

Impetus

The eMarketer Outlook

Implications for Your Business

A. Technology Marketing Online Overview

B. The PC Market

C. The Consumer Software Market

D. Technology E-Commerce

E. The Technology Consumer, Online and Off

Related Information and Links

About eMarketer

For more information visit http://www.researchandmarkets.com/reports/c35779

Source: Business Wire

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