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Toshiba's Digital Products Division and Best Buy 'Pull the Plug on E-Waste' in Orange County

Posted on: Wednesday, 19 April 2006, 21:01 CDT

Two-Day, Two-City Recycling Event Celebrates Earth Day 2006; Toshiba Offering $50 Coupon on Its Notebooks in Exchange for Old PCs

In a move to provide consumers with an effective avenue to dispose of e-waste, Toshiba's Digital Products Division, a division of Toshiba America Information Systems Inc. based in Irvine, is co-hosting a two-day, e-waste recycling event in celebration of Earth Day at two Orange County Best Buy stores.

In addition to Toshiba and Best Buy, co-sponsors of the event include the Orange County Business Council, KOCE and the cities of Westminster, Calif., and Mission Viejo, Calif.

Recyclers are asked to bring their electronic waste to Best Buy stores in Mission Viejo and Westminster on Friday, April 21 and Saturday, April 22 from 10 a.m. to 5 p.m. The Mission Viejo Best Buy store is located at 25422 El Paseo and the Westminster Best Buy store can be found at 500 Westminster Mall Road.

In exchange for old PCs and monitors, Toshiba will provide a $50 coupon for each household towards the purchase of any Toshiba mobile computer at the Best Buy store location where the coupon was received. In addition, Microsoft is making available complimentary Streets & Trips software for customers who recycle and purchase a Toshiba notebook on Earth Day, Saturday, April 22.

Demonstrating Toshiba and its partners' commitment to the environment, this free event is designed to make it convenient and inviting to recycle and to raise awareness of regulations adopted by the state of California's Department of Toxic Substances Control (DTSC) prohibiting the disposal of e-waste in municipal trash bins.

"We understand the importance of properly disposing used electronic products to protect our Earth," said Mark A. Simons, vice president and general manager, Digital Products Division, Toshiba America Information Systems. "We are pleased to partner with Best Buy to provide consumers with an environmentally friendly method of disposing obsolete electronics."

"During this two-day event we expect to collect enough e-waste to fill two 18-wheel, tractor-trailers," said Linda Wilkinson, senior manager corporate events and meeting planning, Best Buy. "We are pleased to partner with Toshiba to provide our customers with an efficient manner to dispose of electronic waste."

Participants in the recycling event may drop off TVs, computer monitors, computer processors and peripherals, scanners, printers, fax machines, ink jet and printer cartridges, stereo equipment, VCRs and all phones (including cellular).

Items not accepted include batteries, microwaves, smoke detectors and large household appliances including refrigerators, washing machines, air conditioners and other major appliances.

For more information visit http://www.toshibadirect.com/earthday2006.

About Toshiba America Information Systems Inc. (TAIS)

With headquarters in Irvine, TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has worldwide sales of over $54 billion and approximately 300 subsidiaries and affiliates worldwide. For more information visit the company's Web site at www.toshiba.com.

(C) 2006 Toshiba America Information Systems Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

Editor's Note:

Toshiba executives Chris Harrington, vice president strategy and business development, and Craig Hershberg, director, environmental affairs, will be available for interviews at the Best Buy store in Mission Viejo, Calif., on Saturday, April 22 from 10 a.m. to noon.

Source: Business Wire

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