Outdoor Life Network Is Renamed Versus
April 24, 2006
STAMFORD, Conn. – The Outdoor Life Network, a cable channel owned by Comcast Corp., is changing its name to Versus.
OLN, which began soliciting suggestions for a new name about a year ago, said Versus was chosen “not only for its bold nature, but because it universally evokes competition.”
The new name will take effect in September, in time for the NHL season, OLN announced Monday.
Before acquiring the rights to the cable broadcasts of NHL games, OLN was best known for covering cyclist Lance Armstrong and the Tour de France.
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