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Maven and thePlatform Deliver Best-of-Breed Internet TV Solutions

Posted on: Tuesday, 25 April 2006, 09:00 CDT

(NAB) -- Maven Networks, Inc., the pioneer in commercial use of high-resolution video delivered via the Internet to PCs, TVs and portable devices, and thePlatform, the market-leading provider of digital video publishing solutions, are partnering to provide cutting-edge Internet TV solutions. The two companies' integrated offering presents an unparalleled, complete digital media delivery solution, from content management to rich consumer experience. The combined solution will make it faster and more affordable for media companies to launch highly scalable, unique and engaging Internet TV experiences that will keep audiences coming back for more. Having a combined ten years of complementary product development and market experience, thePlatform and Maven are uniquely qualified to meet the rising demand for best-of-breed broadband video solutions.

With skyrocketing consumer demand for Internet TV, media and entertainment companies are constantly challenged by the costs and technical complexities associated with rapidly transferring large media asset libraries online, integrating with existing business systems and workflow processes and creating compelling and engaging consumer experiences. With the combined capabilities of thePlatform Media Publishing System (MPS) and Maven Network's Maven Media System (MMS), media companies can quickly and easily launch a comprehensive solution that addresses the full spectrum of Internet TV requirements, including advanced media and content management, business process integration and media control, workflow and publishing, and engaging, highly interactive consumer experiences. Together thePlatform MPS and Maven Media System's streaming and download media players will provide unparalleled interactive consumer experiences.

"Over the past year, delivering video over the internet has emerged as the number one business priority for many media companies, both large and small," said Will Richmond, president of Broadband Directions LLC, a leading marketing intelligence and consulting firm. "Each and every day brings new announcements of further broadband video initiatives, which continue to raise the competitive bar for all market participants. In this environment, media companies will continue to prefer vendors who have demonstrated domain expertise and the ability to execute with best-of-breed, affordable solutions on highly-compressed timelines."

To be demonstrated at NAB2006 in Las Vegas, the Maven Media System can seamlessly re-purpose media managed by thePlatform MPS to:

 --  Quickly create and assemble video libraries within Maven's workflow,     publishing and player designer environment --  Publish and deliver highly interactive Web streaming and desktop     download player experiences from within a single, unified Maven Publisher     environment, using video, meta data and associated content managed and     controlled within MPS --  Securely transfer content published through the Maven Media System by     leveraging MPS' advanced  rules management capabilities --  Provide turn-key commerce enablement, including encryption and digital     rights management, for both streaming and download solutions.      

"Media companies turn to Maven Networks to supply unrivaled consumer experiences while protecting their investment in content infrastructure. The design of our technology makes integration with third party content tools such as the industry leading offerings from thePlatform, affordable and easy to manage," said Hilmi Ozguc, CEO of Maven Networks. "Combining thePlatform's sophisticated content, meta data and policy management capabilities with Maven's simple-to-use workflow and publishing tools and unsurpassed consumer experience capabilities enables media companies to quickly move media assets online, and deliver audience experiences that increase media consumption and drive new revenue streams."

"Together, Maven Networks and thePlatform can provide an unparalleled broadband video publishing solution that addresses the needs of content owners, aggregators and consumers alike," said Ian Blaine, co-founder and CEO of thePlatform. "This partnership is solid proof of thePlatform's commitment to providing our customers with great consumer experiences and the flexibility to use integrated technologies from third parties. The result of our partnership will be an end-to-end video publishing solution that provides complete control of every stage of the process, from ingest to consumer playback."

About Maven Networks Maven Networks pioneered the commercial use of HD video delivered via the Internet to PCs, TVs and portable devices. Its product, Maven Media System(TM), is the critical technology link between video programming and building a loyal, revenue generating Internet TV viewership. Based on patent-pending technology, Maven's integrated video publishing and distribution platform provides unrivaled customer experiences across multiple devices for both download and streaming environments.

Maven has operations in the United States, United Kingdom and Australia. Maven Media System is used by industry-leading organizations across the globe including 20th Century Fox, A&E Television Networks International, Atom Films, CJ Media, Disney Buena Vista Pictures, Hallmark Channel, National Geographic Channel, Pepsi, and Sony Pictures, to deliver compelling, interactive broadband video channel experiences using DVD and HD-quality video.

About thePlatform

Headquartered in Seattle, thePlatform(TM) is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System(TM) (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere -- over any network, to any device. Leading customers include Bank of America, CNBC, Comcast, Court TV, Microsoft, National Geographic, Scripps Networks, The Wall Street Journal Online and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information, visit www.theplatform.com.

 Media Contacts:  Maven Networks Kristen Collins KMC Partners (617) 758-4193 Contact via http://www.marketwire.com/mw/emailprcntct?id=45C6771599F47405  thePlatform Bruce Jacobs Weber Shandwick (425) 452-5400 Contact via http://www.marketwire.com/mw/emailprcntct?id=55167FC13DBF7FA9  

SOURCE: Maven Networks

Source: MARKET WIRE

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