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The Wall Street Journal Online Celebrates 10 Years As the Leading Subscription News Site on the Web

Posted on: Monday, 1 May 2006, 06:00 CDT

The Wall Street Journal Online celebrates its 10-year anniversary today as the largest paid subscription news site on the Web. To mark this milestone, the Online Journal will host an Open House, starting today through May 10, making the entire site free for 10 consecutive days.

In conjunction with the Open House, the site is offering a sweepstakes for a chance to win an ultra-luxurious cruise aboard the Regent Seven Seas Voyager, sponsored by American Express. The sweepstakes will run starting today through May 27.

The celebration kicks off this morning when The Wall Street Journal Online will go live from Times Square in New York with a mobile newsroom.

Tomorrow, May 2, the Online Journal will hold a San Francisco event in partnership with the San Francisco metro ("MUNI"). WSJ.com will provide free passes to the metro, so consumers can commute for free, courtesy of the Online Journal.

"We are excited to share this milestone anniversary celebration with our subscribers and advertisers," said Gail Griffin, general manager of The Wall Street Journal Online. "For 10 years WSJ.com has been the primary source for business news on the Web, offering the best in-depth, real time news and information as well as award winning analysis and content. This Open House enables visitors to experience our features and get a taste of the great value of the Online Journal."

The Online Journal will publish a special editorial package to celebrate its 10th anniversary, including:

-- History of WSJ.com with past site designs

-- Profiles of personalities from the past decade and where they are now

-- A series of Newshound quizzes for readers

-- E-commerce trends from the past decade and predictions for the future

-- Bad ideas: the best of the worst from the Internet boom and past decade

-- Dow Jones Industrial Average over the past 10 years: An interactive graphic examines the market's turns, with images, text and audio

-- Web ads: what's next in the evolution

-- Web on film: how the Internet is portrayed in film then and now, with a gallery of movies

-- Most popular WSJ.com stories

-- Evolution of online investing

-- The perfect news Web site, circa 2016, with reader feedback incorporated

WSJ.com visitors will be able to use the site's archive to read their favorite columnists including Walter S. Mossberg's "Personal Technology," Sue Shellenbarger's "Work & Family," Tara Parker-Pope's "Health Journal," Pulitzer Prize winner Joe Morgenstern's "Film Review," John Brecher and Dorothy Gaiter's popular "Tastings" and Terri Cullen's "Fiscally Fit," among others.

Charles Schwab, Hewlett-Packard and Sprint will sponsor different days of the Open House. Each sponsor will own most of the site's impressions that day and will be integrated into the Open House promotional advertising, which includes ads in The Wall Street Journal, MarketWatch and Barron's.

Below is a more detailed description of the events for the 10th anniversary of WSJ.com.

New York Event May 1

The Wall Street Journal Online will go live from Times Square in New York City with a mobile newsroom to celebrate its 10th anniversary. "Newsies" will be handing out free coupons for online subscriptions and encouraging pedestrians to visit WSJ.com during its Open House. Gordon Crovitz, publisher of The Wall Street Journal, will join the team and distribute tote bags commemorating the anniversary, with a free copy of the Journal and a short-term trial offer to the print and online Journals. Terri Cullen, personal finance columnist of WSJ.com and Jason Fry, assistant managing editor of WSJ.com will also be in Times Square to help morning commuters and pedestrians visit the mobile office and participate in the Newshound quiz.

San Francisco Event May 2

Commuters are invited to "Get on the Metro Line with The Wall Street Journal Online" at the Downtown Embarcadero MUNI Station, where WSJ.com will offer free transportation on the MUNI from 7 a.m. - 7p.m. The passes cover morning and evening commutes, as well as service to and from the Second and King Street Station for access to the Giants game. Commuters will receive a free tote bag commemorating the anniversary that includes a copy of the Journal and a trial offer for the print and online Journals.

NASDAQ Bell Ringing

On Thursday, May 4, at 4p.m. ET, Gordon Crovitz, publisher, of The Wall Street Journal, will ring the NASDAQ Stock Market closing bell.

To visit the Online Journal's Open House go to www.wsj.com.

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 761,000 subscribers world-wide as of Q1, 2006.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff-the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers three industry-specific verticals: the award-winning Health, Media & Marketing and now Law. Health offers authoritative analysis, breaking news and commentary from top industry journalists. Media & Marketing is designed for professionals in the advertising, marketing, entertainment and media industries. Law is designed to provide law firms and attorneys timely information on events and trends important to the legal market. Subscribers to all also get access to the full content of the Online Journal.

In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year. In 2004, the Online Journal received an EPpy Award for Best Internet Business Service over 1 million monthly visitors.

The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

Source: Business Wire

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