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Eastern Research Selects Calysto Communications as Agency of Record

Posted on: Monday, 8 March 2004, 06:00 CST

ATLANTA, March 8 /PRNewswire/ -- Calysto Communications, an Atlanta-based public relations firm focused solely on telecommunications companies, announced today that it has secured yet another new client, Eastern Research. Calysto will provide public relations support for Eastern Research Inc., a designer and manufacturer of transmission products for telecom access network solutions. Effective in February, Calysto began partnering with the internal marketing and PR team at Eastern Research on a wide array of communications programs.

"After an extensive agency search, where we considered large and small PR agencies, local and national agencies, we found that expertise prevails over size or location," said Carole Ann McCarthy, Manager, Corporate Communications at Eastern Research. "Calysto represents an agency that not only reaches key trade and business media, but does so while demonstrating an in-depth knowledge of our market."

Wireline and Wireless Access Solutions

Based in Moorestown, New Jersey, Eastern Research Inc., an ISO 9001- certified company designs, manufactures, markets, and supports the DNX and Frontera(R) families of Multiservice Access Concentrators and Access Gateways, ENvision Plus network management software, and other internetworking, test access, and tech control products. Eastern's global installed base includes major wireline and wireless service providers, large enterprises, government and military networks and utilities. Additional information may be found at http://www.erinc.com/ .

Regarding the win, Laura Borgstede, Chief Energizing Officer (CEO) of Calysto commented, "Eastern Research is a company that has executed extremely well over the last several years. We are glad to be working with them to devise communication strategies that will help to further build the company's reputation. This win continues to expand Calysto partnerships with telecom equipment vendors who have weathered the telecom storm."

In order to increase Eastern Research's visibility within the industry, Calysto will support and execute a full service public relations program which will include the following activities - strategic counsel and guidance; trade and business media and analyst relations outreach; press release development and dissemination; tradeshow support; and executive visibility at leading tradeshows and conferences.

About Calysto

Atlanta-based Calysto Communications is a public relations firm focused on a single market niche -- communications. The agency helps wireless, telecom, VoIP, cable and other communications companies effectively create and deliver their own unique messages to their key audiences. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, a minority-owned business and registered member of the Small Business Association (SBA), please call 404-266-2060 or visit the company's web site at http://www.calysto.com/ .

Calysto Communications

CONTACT: Justin Siefert of Calysto Communications, Inc.,+1-404-266-2060, ext. 20, or jsiefert@calysto.com

Web site: http://www.calysto.com/http://www.erinc.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

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