Direct Response Financial Services Introduces New Line of LCD Flat Panel Televisions for Sale
Posted on: Wednesday, 3 May 2006, 09:00 CDT
LOS ANGELES, May 3 /PRNewswire-FirstCall/ -- Direct Response Financial Services, Inc. (BULLETIN BOARD: DRFL) , a leading provider of services and products to consumers underserved by the banking industry and credit markets, today announced that it has introduced a new LCD flat panel television product line through its supplier SOYO GROUP. http://www.soyogroup.com/ . The new flat panel television line up will be marketed through the Company's Direct2own division and online at http://www.direct2own.com/ . The televisions will be matched with DVD players, surround sound packages and wall mounting units among other upgrades and features.
Market demand for LCD HD ready televisions has been significant. As the average price of LCD televisions has decreased the demand for the units has increased dramatically. Large retailers such as Circuit City and Best Buy have recently announced increased earnings in their last reporting quarter based in large part on the major increase in sales volume of LCD TVs.
Direct2own offers the SOYO 32" flat panel LCD HD ready TV at a cost which is lower than comparable prices for other like TVs. The Direct2own customer pays less for the TV even with the added costs of the rent to own program used by Direct2own. In effect, the Direct2own customer has the opportunity to have a new SOYO 32" TV delivered to their door at a cost which is less than comparable TVs and for a small down payment and affordable monthly payments.
Direct2own will offer a 42" SOYO LCD TV in the near future when SOYO GROUP makes the television available for resale.
Devin Lorier, Managing Director of Marketing for Direct2own said, "The SOYO LCD TVs compliment our existing line-up of products, especially the Dell computers that we offer. Because the SOYO TV can function as a computer monitor as well as a TV our customers will be able to match this TV to computers that we sell giving them a large screen for their entertainment needs regardless of whether the content source is the Internet, via satellite or via cable television."
Speaking on behalf of SOYO GROUP, Larry Ma, Director of Sales stated, "Direct Response Financial Services offers a great way for anybody to purchase a new SOYO LCD TV regardless of their credit history or circumstances. We believe that Direct2own will be an excellent reseller of our products based on their past success in selling other consumer electronic products. As we innovate our product line Direct2own will be one of the first resellers given the chance to market our products because of their like-minded marketing strategies for new product introductions to the buying public."
About SOYO Group
SOYO Group Inc. is a leading global provider of computer, consumer electronics, and broadband telecommunications products and services. Headquartered in Ontario, Calif., with sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers, including Walmart.com, eCost.com, Fry's, PC Mall, SHOP-at-HOME and Office Depot, among others. For more information about SOYO and its products, please call 909-292-2500 or visit SOYO's Web site at http://www.soyogroup.com/ .
About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.direct2own.com/ offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net/ or visit http://www.directcardservices.net/ . To learn more about its pre-paid products please visit http://www.dcsmediacard.com/ . And, to learn more about the Company's consumer electronics offers please visit http://www.direct2own.com/ .
Direct2Own enables individuals with sub-prime credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. In addition, Direct2Own functions as a platform to sell debit cards to its target customer group. Through Direct2own, customers can acquire a Direct Card Services DCS Media Card MasterCard which enables them to make timely payments for purchased products. Further, Direct2Own offers a credit building service to customers on a monthly subscription basis.
Direct2Own products are currently marketed through ads on television, Internet, and print media. Orders are taken online and by phone. For more information please visit http://www.direct2own.com/ .
The Company's full financial results can viewed in its 10Q filing at http://www.sec.gov/ or http://www.nasdaq.com/ .
Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.
Contact: Ms. Kelly McGugan Direct Response Financial Services, Inc. Kelly@directcardservices.net (818) 735-5705
Direct Response Financial Services, Inc.
CONTACT: Kelly McGugan of Direct Response Financial Services, Inc.,+1-818-735-5705, Kelly@directcardservices.net
Web site: http://www.soyogroup.com/
Web site: http://www.drfs.net/
Web site: http://www.directcardservices.net/
Web site: http://www.dcsmediacard.com/
Web site: http://www.direct2own.com/
Source: PRNewswire-FirstCall
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