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Tentoe Hires Hi Tech Exec to Strengthen Its Leadership in Online Product Merchandising; New Vice President to Head Marketing, Professional Services and Business Development Comes With 25 Years of Enterprise and Internet Application Experience

Posted on: Monday, 8 May 2006, 12:03 CDT

Tentoe, the leading provider of online merchandising solutions, today announced the hiring of Adriaan Theron as vice president of marketing and business development to further strengthen the company's leadership in the online product merchandising space. Theron brings more than 25 years of enterprise and Internet application experience to Tentoe, having served in a variety of executive sales, marketing and management roles throughout his career.

"Adriaan's extensive experience and track record make him an ideal person to guide Tentoe to even greater success in the online merchandising market," said Tom Fristoe, president and CEO of Tentoe. "His background and leadership will be invaluable as Tentoe strives to set new standards for engaging, interactive online merchandising capabilities that positively impact online product sales."

In his role as vice president of marketing and business development at Tentoe, Theron will assume responsibility for outbound communications, product management, professional services and business development. He will focus on developing integrated campaigns designed to raise Tentoe's profile and establish the company as a thought leader in the online merchandising space. Theron will also drive the product road map, balancing vendor needs with market demands, while creating new partnerships, both technology and business, to increase Tentoe's revenue and provide world class solutions for its customers.

Prior to joining Tentoe, Theron was vice president of sales and worldwide marketing for Propel Software, where he established strategic early customer relationships and helped shape the company's technology orientation. Before Propel, he served executive sales and marketing roles at DigitalThink, Plexus, SQL Financials Int. and Learnsoft. Between 1980 and 1993, he held various senior sales and marketing management positions with Hewlett-Packard in Europe and the U.S.

"Tentoe's commitment to create the ultimate online shopping experience is what drew me to the company," said Theron. "With Tentoe's solutions, major manufacturers can regain control over the way their products interact with potential buyers and directly affect the likelihood of a sale. I'm excited by the opportunity to affect the future of online commerce in a positive manner."

With its strengthened leadership in place, Tentoe continues to focus on new and innovative ways to improve online merchandising through the use of technology, rich media and professional services. Many of the world's largest consumer electronics vendors and e-tailers rely on Tentoe's syndicated Virtual Sales Representative (VSR) to engage shoppers by transforming ordinary product information into rich, interactive content.

About Tentoe

Tentoe product merchandising solutions deliver a highly interactive shopping experience at the point of purchase, the product page, through powerful content transformation tools, just-in-time delivery and real-time analytics. As experts in the online shopping world, Tentoe transforms existing product information into interactive product merchandising solutions that inform, entertain and motivate consumers. Tentoe acts as a conduit between vendors and resellers creating a vast network of delivery points. Just-in-time delivery is achieved through patented syndication technology that provides unlimited content deployment across the Tentoe Network. Results drive success, which is why Tentoe offers a comprehensive suite of online analytics tools that illuminate consumer trends and behaviors and help vendors gain market perspective to affect future product sales. Tentoe is a leader in delivering unique, engaging content that increases conversion rates and drives sales. Learn how to bring new life to your product information and turn shoppers into buyers. For more information, please visit www.tentoe.com.

Source: Business Wire

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