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TACODA(R) to Power Behaviorally-Targeted In-Stream Video Advertising on Tremor Network

Posted on: Monday, 8 May 2006, 12:03 CDT

TACODA(R), the world's largest behaviorally-targeted online advertising network, and Tremor Network, a provider of powerful rich media and online video advertising, today announced the introduction of the first behaviorally-targeted in-stream video advertising solution, allowing advertisers to more accurately target their online video campaigns to the most relevant users.

This is the first time that online in-stream video from major brand advertisers can be behaviorally targeted with seamless campaign integration. TACODA will extend its behavioral technology and audience data to Tremor Network. Moreover, Tremor Network will be TACODA's preferred technology provider for in-stream video ads within the TACODA Audience Networks(TM).

By partnering with TACODA, Tremor will be able to collect audience metrics that are currently not available such as detailed statistics that highlight consumer interest and interaction with video ad campaigns broken down by categories of anonymous historical behavior.

"Online video is growing at an extraordinary pace and TACODA will play a big role in monetizing undifferentiated content such as reality series, entertainment and news clips," says Larry Allen, Senior Vice President for Marketing and Business Development at TACODA. "We are pleased to work with Tremor, one of the most respected online video advertising providers. With the formation of this partnership we now have a video tool set that will make it easy for major brands to extend their messaging beyond television."

"The goal of the relationship is to drive new revenue streams for both companies by leveraging existing sales channels and capitalizing on the core competencies of each, behavioral targeting and in-stream video, respectively," says Jason Glickman, CEO of Tremor Network. "TACODA is the clear industry leader in behavioral targeting and gathering a critical mass of unique users from the Internet's top sites. Together we will be able to deliver the most relevant message to users who we know are interested in the advertiser's products and services."

Tremor Network (http://www.tremornetwork.com) provides advertisers with in-banner and in-stream video advertising opportunities on 300 top-tier publisher sites with a combined 60 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solution provides the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium.

TACODA(R), Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Our patent pending technologies power TACODA Audience Networks(TM) and TACODA Audience Management Services(TM) which enable brand advertisers to target relevant messages to specific audience segments.

TACODA Audience Networks has established partnerships with more than 3,000 Web sites reaching more than 140 million unique visitors per month. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive.

Virtually every top 100 online advertiser has run campaigns on TACODA-enabled Web sites.

TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA, Inc

 George Simpson Contact via http://www.marketwire.com/mw/emailprcntct?id=4AF28E1A5F88F2E0 203.521.0352  

SOURCE: TACODA

Source: MARKET WIRE

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