Bodog.Com Selects Iovation ieSnare and Stops Fraud Ring One Week After Implementation; Leading Online Betting Community Strengthens Security and Increases Operational Value Within Weeks
iovation, the device reputation authority for online authentication and fraud management, announced today that digital entertainment giant Bodog.com, the global leader in safe and secure online betting, has selected and deployed the ieSnare(TM) system, the world’s first online fraud detection solution to use Device Reputation Authority(TM) (DRA) technology. ieSnare combines a powerful device-fingerprinting technology with a database matching system that links devices and accounts, allowing online gaming sites a reliable tool to pinpoint, unmask and shut down online fraudsters regardless of where they operate.
“Within the first week of using ieSnare, our fraud management team identified a fraud ring and blocked it right away,” said Calvin Ayre, founder and CEO of Bodog.com, and recent cover subject for Forbes Magazine. “ieSnare is a critical component to ensuring that our customers are accorded a safe and secure wagering environment.”
ieSnare is a proven and effective back-end, fraud-control system that includes three elements. DevicePrint(TM) is iovation’s proprietary system that creates a unique digital device fingerprint that is extremely accurate and resistant to manipulation. DRA technology creates a database that matches devices to accounts, while protecting the absolute privacy of account information. The centralized Device Reputation Authority allows ieSnare subscribers to multiply their security intelligence on cyber-criminals by sharing device reputation data with other subscribers on the ieSnare network.
“iovation processes hundreds of millions of transactions every year for the world’s leading online gaming sites,” said Greg Pierson, president and CEO of iovation. “ieSnare helps our customers like Bodog.com experience significant decreases in chargebacks, reductions in operating expenses and increased efficiency in deposit acquisition. Our growing number of customers are taking control of fraud now.”
About Bodog.com
Founded in 1994, Bodog.com is the top-ranked digital entertainment brand, with highest site traffic amongst multi-product US gaming Web sites, according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. Bodog.com is trusted as a source for sports betting and poker information by organizations such as ESPN and CNN.
About iovation
iovation is the device reputation authority for secure online business. The company provides proven strong authentication and anti-fraud solutions that allow businesses to protect customers, reduce fraud and meet compliance requirements online. The solution links physical devices (PCs) and online accounts and can facilitate the sharing of device reputations among subscribers. In production environments for more than four years, iovation currently manages the reputation of millions of devices, and protects more than 100 million transactions for customers every year.
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