Reunion.Com and Yahoo! Personals ‘Get Hitched’ With Launch of Targeted Marketing Agreement Helping Consumers Reconnect, Stay in Touch and Find Romance
Reunion.com, the leader in keeping people in touch online, and Yahoo!(R) Inc. (Nasdaq:YHOO), today announced that Yahoo! Personals, a leading online dating service, and Reunion.com have developed a strategic partnership. The two services are creating opportunities to further increase their distribution and marketing channels while offering relevant and topical content to users. The agreement comes as Yahoo! Personals continues its focus on innovative offerings and capitalizes on effective integrated marketing efforts and as Reunion.com continues its growth past the 25 million user milestone.
Reunion.com members who are looking for past connections and focused on dating will be directed to Yahoo! Personals to continue to meet and communicate with others who match their dating needs. Yahoo! Personals will also provide relevant services and helpful tips through content and offers to the millions of Reunion.com members who have indicated they are interested in dating. Similarly, Yahoo! Personals’ users will be directed to Reunion.com to find, reconnect and stay in touch with others by accessing Reunion.com’s People Search and unique Who’s Searching for You? features.
“This is the first agreement of this kind for us, and we wanted to add the very best, providing our members with top-quality services that enhance and simplify their online experience,” said Jeffrey Tinsley, CEO of Reunion.com. “We are currently providing Yahoo! Personals members with a valuable tool for staying in touch with people they have important relationships with throughout all of life’s changes and look forward to expanding this partnership to include additional cross-promotional opportunities.”
“Yahoo! is constantly looking for strategic and creative ways to get our services in front of the right consumers,” said Anna Zornosa, vice president and general manager for Yahoo! Personals. “Our partnership with Reunion.com is a perfect example of how we are focused on targeted, precision marketing efforts to enhance the long-term success of our business.”
Consumers can access more information about Reunion.com at its main site, http://www.reunion.com and more information is available about online dating at Yahoo! Personals website, http://personals.yahoo.com.
About Yahoo! Personals
Yahoo! Personals was first introduced in the U.S. in 1997 and has quickly grown to become one of the leading and most popular online dating services available. The service offers a large, dynamic dating scene where users can search for, meet and communicate with a variety of people.
About Reunion.com
With a membership base of more than 25 million and growing by up to 40,000 new users every day, Reunion.com is the leader in keeping people in touch online. With its unique Who’s Searching for You? and People Search features, Members can find and reconnect with old friends, former classmates, lost loves, relatives and all their important relationships. To stay in touch with contacts in their social network, Members use the online Address Book and patented GoodContacts(TM) software to share contact information and other important announcements as life changes. A privately held company, Reunion.com is based in Los Angeles, Calif. For more information, visit www.reunion.com.