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Unica Hosts Fifth Annual Marketing Innovation Summit; Sold-Out Conference Showcased Best Practices and Innovative Use of Marketing Technology; Annual Marketing Success Award Winner Announced

Posted on: Wednesday, 10 May 2006, 18:05 CDT

Unica(R) Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, held its fifth annual Marketing Innovation Summit for customers from around the world at the Sanibel Harbour Resort & Spa in Fort Myers, Florida. This year's conference, entitled "Making the Right Connections," included six content-rich tracks with more than 40 breakout sessions covering products, customer case studies, best practices, tips and techniques. The three-day, sold-out event, held on May 7 through May 9, drew more than 450 attendees from 11 countries.

During the Summit, Unica announced OCBC Bank as the 2006 Unica Marketing Success Award winner. The Unica Marketing Success Awards honor Unica customers that have successfully implemented enterprise marketing management technology to achieve strong business results and improve marketing performance. Leveraging Unica's Affinium software as part of a holistic marketing transformation, OCBC Bank, Singapore's longest established local bank, adopted innovative event-based marketing and servicing techniques to improve the timing and relevance of sales and service communications. This transformation resulted in marketing velocity that increased by 40 percent, and campaign revenues that more than doubled in the past three years. Charles Schwab Corporation and HDFC Bank were also 2006 finalists for the Unica Marketing Success Award.

Sponsor participants in this year's Marketing Innovation Summit included: Accenture, Quaero (platinum sponsors); ChoicePoint Precision Marketing, DataLever Corporation, Epsilon, Fair Isaac, Leverage Software and Netezza (executive sponsors). Among the companies presenting their marketing success stories or participating in customer panel discussions were Best Buy, CNS, Inc., and Wilmington Trust.

Kicking off the Summit, Unica co-founder and CEO Yuchun Lee gave the keynote address articulating the most critical business and consumer trends that organizations must address over the next decade. Lee shared his vision for marketing in the future, stressing the need to achieve marketing that is so relevant and timely that it is welcomed as a service by customers and prospects. Lee also articulated a vision for a marketing "system of record" that is needed to achieve this level of customer-relevant marketing to enable the agility and accountability required to compete.

The 2006 Marketing Innovation Summit included a new user workshop session as well as post-conference advanced training sessions. Created to assist customers who are in the process of implementing Unica's Affinium software, the pre-Summit new user workshop included a panel of experienced Affinium users that answered questions and shared their implementation best practices. The well-received, interactive training sessions provided experienced Affinium users with tips and strategies to leverage the advanced capabilities of Affinium.

Unica also hosted its Technical Advisory Board (TAB), comprised of technical executives from some of the world's most customer-driven companies, who meet regularly to discuss their technology strategies with Unica's product development team.

About Unica

Unica(R) Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.

Note to editors: Copyright 2006 Unica Corporation. Unica, the Unica logo and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward Looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the customer discontinues use of the software or does not receive the expected results, the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; a failure by Unica to develop new software products and enhance existing products; failure to retain key staff; a failure by Unica to maintain historical maintenance renewal rates; and a failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Source: Business Wire

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