• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

The Newspaper Agency Corporation Selects AdPay's Click-N-Buy Classifieds

Posted on: Thursday, 11 May 2006, 09:08 CDT

DENVER, May 11 /PRNewswire/ -- AdPay, Inc. today announced that the Newspaper Agency Corporation (NAC) has chosen AdPay's Click-N-Buy Classifieds to power the online classifieds marketplace for The Salt Lake Tribune and Deseret Morning News. The NAC, formed in 1952, manages the advertising, printing, circulation, and business functions of the two Salt Lake City, Utah, newspapers.

"We thoroughly investigated all of the vendors providing online classified solutions and discovered that AdPay's Click-N-Buy Classifieds is yielding the best results for newspapers," said Sally Steed, Director of Utah Media Partners at the NAC. "AdPay's focus on creating an online solution that easily integrates with our systems and business processes and complements print made our decision easy."

The NAC joins more than 45 of the nation's top newspapers in using AdPay's solution. Click-N-Buy Classifieds gives online-classified advertisers the ability to create print-integrated or standalone online classifieds with expanded online text, photos, and multimedia. AdPay's technology gives advertisers the choice of making sales for a fixed price, using its patent-pending best offer system, or via an auction. In addition, retailers can create online Click-N-Buy storefronts resulting in a consolidated marketplace for new and used merchandise from private parties and retailers. All transactions are tracked and managed in a secure database with full audit trails to ensure safety and security of all online activities.

"Combining print and online gives the NAC a competitive advantage over online only players," noted David A. Rice, AdPay's president and CEO. "We are very pleased to have been selected by NAC after their extensive evaluation of vendors and look forward to teaming with NAC's classified, advertising, and online teams to drive the success of this initiative."

About AdPay

AdPay, Inc. is the pioneer in providing online classified e-commerce solutions to the newspaper industry. The company was founded with one premise: to enable print publications to effectively compete in the high growth online domain. Under the Click-N-Buy Classifieds(TM) brand, they offer an Internet-hosted solution suite that unifies print and online classifieds into a single, dynamic transactional marketplace. Click-N-Buy's patent-pending technologies integrate with the newspaper's web sites and classified ad entry and posting systems. The result is a strong and effective answer to online competition, allowing the newspaper to be the local online shopping hub while creating new, lasting sources of revenue. AdPay customers include more than 30 of the largest newspapers in U.S., and several media groups including The McClatchy Company, E. W. Scripps Company, Belo, Media General, The New York Times Company, Advance Internet, and Freedom Community Newspapers. For more information, go to http://www.adpay.com/.

Contact: Kurt Schmidt (P) 303.268.4069 (F) 303.268.1529 kschmidt@adpay.com

AdPay, Inc.

CONTACT: Kurt Schmidt of AdPay, Inc., +1-303-268-4069, or fax,+1-303-268-1529, kschmidt@adpay.com

Web site: http://www.adpay.com/

Source: PRNewswire

More News in this Category