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Sorell Signs $2 Million Contract With Hyundai Home Shopping Channel Club Mac Corp.

Posted on: Thursday, 11 May 2006, 12:04 CDT

DN-10 Portable Digital TV Navigation Player to be Sold on 24-Hour Channel Reaching Eight Million Viewers

Sorell, Inc. (OTCBB:SLLI), a leader in the mobile multi media device market, announced today that it has signed a $2 million (US) contract with Club Mac Corp, the Hyundai Home Shopping Channel, for the company's DN-10 Portable Digital TV Navigation player.

Mr. Bon Kwan Koo, CEO of Sorell, stated: "We are delighted that Club Mac Corp will be selling our DN-10 units on their channel. This is one of the big three home-shopping networks in Korea and we have been told that there are plans to include our products on the other two large home shopping channels in Korea in the future. We anticipate a strong response to our DN-10 units from viewers."

Sorell's DN-10 is a portable digital TV navigation player that includes DMB (Digital Multimedia Broadcasting), Navigation (GPS built-in system); Portable Theater (DVD player for movies) and MP3 player all in one compact and sleekly designed device. DMB, which is a digital transmission system for sending data, radio and TV to mobile devices, was introduced in 2005 in South Korea. Sorell has been a leader in developing products that utilize this technology.

The DN-10 Portable Digital TV Navigation Player supports playback of various digital files including Avi, DivX, XviD, MP3, WMA, TXT, JPEG, BMP and GIF. The unit comes with a clear 3.5 inch TFT color LCD and has massive storage, including NAND Flash (1GB) and an SD card slot. At a size of 4.9 inches x 2.9 inches and a weight of approximately 150 g oz. (with rechargeable battery) the DN-10 is an outstanding personal electronic device, retailing for approximately $449 (US).

Sorell is in the business of manufacturing, research and development, and sales of consumer electronics. Sorell, which was formed initially as S-CAM, a spin-off of Samsung Electronics, has a product line that includes MP3 players, MP3 CD Players, Portable Media Players (PMP), mobile cameras and other devices (http://sorell.co.kr/eng/products/main/php).

Certain information and statements included in this release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements. A full discussion of these risk factors can be found in the company's 10K and 10Q filings with the SEC.

Source: Business Wire

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