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New Desktop Solution, From Customer Intelligence Marketing, LLC, Provides Power of National Marketing Campaigns to Local Offices and Sales People; New Suite of Software Solutions Makes Marketing Materials Available and Customizable

Posted on: Friday, 19 May 2006, 12:09 CDT

My Marketing Programs Online, developed by a team of innovative marketing, database, and creative professionals, delivers all the capabilities of a sophisticated marketing department directly to the computers of individuals within both corporate structures and small firms. A joint venture of PNT Marketing Services, a company known for its database and customer intelligence services, and R. Palazzo Interactive, with more than twenty years' experience in financial services marketing, My Marketing Programs Online is designed to serve banking, real estate, and other industries.

The alliance, Customer Intelligence Marketing LLC, has unveiled sophisticated software solutions that can be customized so that the needs of home and branch offices within a company structure are met while working toward a single goal. The user can go from an idea for a marketing initiative to the recipient's mailbox, newspaper, publication, e-mail inbox, or computer with unprecedented flexibility, freedom, and economies.

Partners Tony Coretto and Rosemary Palazzo for years looked for economical solutions to meet their clients growing demands for flexible, powerful, and professional marketing tools for their widely distributed professionals in the field. As Tony Coretto explained, "Imagine this simple 'what if' scenario: "What if you could put your marketing campaign exactly where you wanted it every time? . . . With the budget, the time, and the staff you have?" Combining PNT's technological and strategic expertise with Rosemary Palazzo's consumer marketing expertise, the partners' conclusion goes beyond wishful thinking. As Rosemary Palazzo added, "My Marketing Programs Online gives individuals and local offices the creative, customized solutions they need now, while maintaining the company's professional, brand, and specific campaign identity."

More on This Innovative Solutions Suite

With Marketing Programs Online any designated user can access already written creative materials (letters, e-mails, event invitations) and combine them with a variety of authorized lists (customers, prospects, or both) to execute direct marketing programs quickly and without worrying about the details of copywriting, list development, or legal requirements of do-not-contact scrubbing. The application connects directly to the letter shop to automate the print orders and fulfillment, provides workflow functionality for management approvals, and provides back-end tracking of results. In addition, the software can reside on the client's side of the firewall so that all customer data and marketing communications are secure.

To see an online demonstration visit www.customerintelligencemarketing.com.

Customer Intelligence Marketing, LLC is a joint venture of PNT Marketing Services, Inc., and R. Palazzo Interactive, LLC. It is the developer of My Marketing Programs Online and other data marketing software solutions.

Source: Business Wire

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