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ATG Presents First Annual 'Uncommon Wisdom Awards' for Outstanding E-Commerce, E-Marketing and Customer Care

Posted on: Monday, 22 May 2006, 12:00 CDT

ATG (Art Technology Group, Inc. NASDAQ: ARTG), whose licensed and on demand technology powers e-commerce sites and supporting e-marketing and customer service solutions for the world's most consumer-centric enterprises, announced the winners of the first annual ATG Uncommon Wisdom Awards. Cingular Wireless, Information Technology Inc. (ITI) and Idea Forest received awards for their outstanding use of ATG applications in providing superior customer experiences online.

ATG enlisted a panel of independent judges from noted analyst firms to review nominations from ATG customers spanning a variety of industries, including retail, travel, technology, government and financial services. Awards were distributed for Best Use of Marketing/Commerce Technology, Best Customer Care and Best Integration of Marketing, Commerce and Service - the driving force behind the ATG Wisdom(TM) strategy.

Best Use of Marketing/Commerce Technology: Awarded to Idea Forest for its use of ATG Commerce to increase online sales and reduce shopping cart abandonment at www.joann.com. Owned and operated by Idea Forest, joann.com reaches millions of creative enthusiasts every month with the latest project ideas, advice and supplies. Using the promotional up-sell and merchandising features of ATG Commerce, Idea Forest has increased visits to joann.com by 64% since last year. In addition, more of those visits are resulting in completed sales, as Idea Forest has reduced shopping cart abandonment from more than 50% to less than 10%.

Best Customer Care: Awarded to Information Technology Inc. (ITI), which implemented ATG Knowledge to overhaul its call center and online customer care workflows, resulting in a considerably more efficient customer care organization. Ramp-up time for the company's new call center agents was reduced from 3-4 months to 4-6 weeks following its ATG implementation. Answers to more than two-thirds of customer calls are now found in the company's knowledgebase and the remaining answers are created as new solutions. In addition, ITI now receives 28% fewer calls to its call center, as its customers readily find solutions to their issues online, resulting in a reduction of overflow call volume by 56%.

Best Integration of Marketing, Commerce and Service to Create Optimized Customer Experiences: Awarded to Cingular Wireless, which is achieving its goal of providing "the leading B2B full-service eCommerce solution that is convenient, simple to use and cost-effective" by using ATG Commerce, the ATG Adaptive Scenario Engine, ATG Knowledge and ATG Self Service. Cingular has nearly doubled its rate of new customer acquisitions and has saved an estimated $4 million annually by deflecting calls to self-service. The company's unique ability to provide an integrated approach to more relevant marketing, a superior buying experience and outstanding customer care reflect the value proposition behind ATG Wisdom.

"All of the finalists and winners of the Uncommon Wisdom Awards represent the best of what ATG offers to its users and their customers," said Cliff Conneighton, ATG's senior vice president of marketing. "At the recent ATG Insight Live event, we highlighted extensively the accomplishments of our users, sharing the best practices that have made their implementations successful and outlining the value of ATG Wisdom. It is only fitting that we concluded the event by celebrating the achievements of Cingular Wireless, ITI and Idea Forest/JoAnne Stores, all of whom have displayed a strong commitment to providing their customers with the most dynamic and valuable cross-channel experiences."

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom(TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2006 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or handle user volumes; that those customers leveraging ATG won't have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; that the hosting market will not grow or grow at the projected rates; and the risks and costs of intellectual property litigation . ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Source: Business Wire

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