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Sun Taps Wireless Market Growth; Packages Custom Services for Network Equipment Providers to Provide Them a Competitive Edge

Posted on: Monday, 22 March 2004, 06:00 CST

ATLANTA, CTIA WIRELESS 2004, March 22 /PRNewswire-FirstCall/ -- Targeting the $29 billion (Source: IDC) network equipment provider (NEP) market, Sun Microsystems announced it is expanding its services offerings by launching the NEP Lifecycle Services Program(SM). NEPs are the prime providers of network equipment for wireless carriers. The top 10 NEPs, representing more than 90 percent of the telecommunications network equipment market, currently offer solutions based on Sun's network computing platform.

"Our goal is to continuously increase the strategic value that Sun brings to our valued Network Equipment Provider partners. This announcement does exactly this and puts Sun at an even higher strategic level by improving the business processes that matter most to these partners," said Marge Breya, senior vice president, marketing, Sun Microsystems."

Unlike competitor's offerings, the new NEP Lifecycle Services Program helps NEPs focus less on day-to-day technology and more on product development. NEPs can reduce their product development, integration and supply chain costs, minimize hardware development expense while increasing inventory turnover, ultimately delivering highly customized products to their end user.

The new NEP Lifecycle Services includes:

-- Development Services -- helps augment the NEP's product development

team, including the ability to co-develop, engineer and design

products, outfit and manage labs and provide on-site engineering

expertise. This can help NEPs reduce product development costs,

typically a high priority for NEPs.

-- Industry Certification Services -- helps NEPs comply with regulatory

and certification requirements such as NEBS and ETSI. This can help

NEPs focus on product development.

-- Sun Customer Ready Systems (CRS)-- offers NEPs custom integration of

Sun and third-party products and delivers them directly to customers

pre-tested and certified. Using the Sun CRS program, customers have

reduced their inventory cycle times, eliminated unnecessary shipping

costs and experienced 80 percent fewer early-life system issues during

deployment. Sun builds and certifies the solutions inside Sun's own

factories.

-- Go-to-Market Services -- provides customized marketing packages

including media activities, trade show coordination, channel

management, account planning and joint sales activities.

-- Support Services -- provides end-to-end Product Lifecycle Management

including warranty, field services, customer support, parts inventory

and traceability, repair, re-manufacturing and replacement services.

Sun, in conjunction with systems integrators for the telecommunications industry GNP, Pinnacle Data Systems and Continuous Computing Corporation delivers this comprehensive set of service offerings that can be combined into one package or used as much or as little as needed to meet the NEP's requirements.

Sun and Telecommunications

Sun is a global leader in the $1 trillion (Source: IDC) telecommunications services market, with over 100 telecommunications customers worldwide. The top 10 Network Equipment Providers representing more than 90% of the telecommunications infrastructure market offer Sun solutions based on Sun's carrier-grade Netra(TM) servers. These systems are complemented by Sun StorEdge(TM) products, Java(TM) Enterprise System software and Sun(SM) Services. Sun is enabling customers to deliver on Sun's vision of the "Personal Network" where the network evolves to center around the individual, rather than around the device. For up-to-date information join the Sun Executive Boardroom Program at http://www.sun.com/boardroom.

Industry estimates courtesy of IDC ( http://www.idc.com/ ):

1. IDC, NSP Equipment Forecast, 2003-2007, February 2003, #28838

2. Worldwide Telecommunications Services Forecast and Analysis,

2002-2007, March 2003, #29013)

About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com/ .

NOTE: Sun, Sun Microsystems, the Sun logo, Sun StorEdge, Java, Netra and the Network is the Computer are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries.

For More Information

Aaron Cohen

Sun Microsystems, Inc.

415-294-4207

aaron.cohen@sun.com

Terri Molini

Sun Microsystems, Inc.

408-276-6105

terri.molini@sun.com

Sun Microsystems, Inc.

CONTACT: Aaron Cohen, +1-415-294-4207, or aaron.cohen@sun.com, orTerri Molini, +1-408-276-6105, or terri.molini@sun.com, both of SunMicrosystems, Inc.

Web site: http://sun.com/

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