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Trylon Communications, Inc. Rebrands As Trylon SMR; Name Change Reflects New York City-Based Public Relations Firm's Accelerated Emphasis on Media Relations

Posted on: Tuesday, 23 May 2006, 16:56 CDT

Trylon Communications, Inc., established in 1990, has rebranded to TrylonSMR (www.trylonSMR.com), re-naming itself to more accurately reflect its core business - strategic media relations. TrylonSMR represents clients specifically in the technology, media and telecom sectors.

"Today more than ever, there is a need to strategically navigate through an ever-changing media landscape, which now includes not only traditional press outlets, public speaking engagements, etc., but also a fragmented and multifarious mix of blogs, podcasts and broadband video channels," said Lloyd Trufelman, president of TrylonSMR. "Public relations over the years has acquired a variety of vague interpretations, ranging from marketing stunts to lobbying to amorphous strategizing to party planning, however, the main function of the discipline - developing and promoting messages that accelerate client business development through legitimate third party media coverage - has been buried by some practitioners in an impenetrable cascade of PowerPoint slides."

About TrylonSMR

Established in 1990, TrylonSMR serves clients solely in the media, technology and related industries with an emphasis on media relations. TrylonSMR develops and implements individually designed, cost-effective communications campaigns based on expert strategic planning and counsel. Its successful approach is based on its proprietary "Reverse Reporting" model. TrylonSMR services domestic and international clients from its headquarters in New York City, leveraging its knowledge of, and relationships with, top national consumer and trade press.

Source: Business Wire

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