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InComm(R) Adds Omaha Steaks to Expanding Third Party Gift Card Offering

Posted on: Wednesday, 24 May 2006, 15:00 CDT

ATLANTA, May 24 /PRNewswire/ -- InComm, a leading technology innovator and distributor of prepaid products and payment solutions, announces its partnership with Omaha Steaks, Inc. to distribute their product gift cards in select retailers from its 145,000 distribution locations. Omaha Steaks is a manufacturer, marketer and distributor of a variety of premium steaks, meats and gourmet foods.

The Omaha Steaks gift cards will be available in $25 and $50 denominations. The gift cards can be redeemed in Omaha Steaks' 75 retail locations nationwide or through the web site at http://www.omahasteaks.com/. The card is expected to be available within 120 days.

"We are thrilled to have Omaha Steaks as our newest retail partner participating in our third party gift card offering," said Rick Rubin, InComm Retail Sales Manager, Gift Cards. "This now enables millions of loyal Omaha Steaks consumers to have expanded access to their gift cards and also allows new Omaha Steaks customers to take advantage of this unique offering."

InComm is quickly becoming the leader in distributing third party gift cards to a variety of retail locations. Currently, InComm offers more than 46 different gift cards that include major retailers, casual and fine dining, entertainment, electronics, office supplies, sports and recreation and many more. In addition to gift cards, InComm also distributes prepaid wireless airtime, long-distance phone cards, music downloads, ring tones, online games and financial debit cards.

"We are excited to offer the Omaha Steaks gift cards as part of our gift card offering," said M. Brooks Smith, InComm President and CEO. "The Omaha Steaks tradition of excellence, superior product offerings and exceptional customer service is consistent with our own goals. This is a great partnership that will benefit all of us."

The third party gift card sales are expected to be a $58 billion business by 2007. In a recent consumer survey, 8 out of 10 people preferred a gift card to any other kind of gift. In 2005, 76% of adult consumers purchased gift cards for holidays gift giving. (Tower Group 2004)

About Omaha Steaks, Inc.

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed Midwestern beef and other gourmet foods. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef, available to customers by calling 1-800-228-9055, online at http://www.omahasteaks.com/ or at one of more than 75 retail stores nationwide.

About InComm

InComm is an innovator in prepaid products and point of sale technology specializing in retail prepaid services, subscriber services and payment solutions that are changing the way consumers purchase. InComm provides the most robust product portfolio in the industry including wireless airtime, financial debit cards, gift cards, music downloads, ringtones, games, long- distance cards, online games, broadband, digital television as well as bill payment solutions. InComm partners with consumer brand leaders around the world to provide over 145,000 retail locations offering the product and services their customers demand. Since 1992, InComm's patented technology has made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit http://www.incomm.com/ or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Colorado, Texas, Florida, New Jersey, Puerto Rico, United Kingdom and Canada.

InComm and Fastcard are registered trademarks of InComm Holdings, Inc. All other marks are the properties of their legal holders.

InComm

CONTACT: Media, Edward Vargo of InComm, +1-770-240-6119, orevargo@incomm.com

Web site: http://www.incomm.com/http://www.omahasteaks.com/


Source: PRNewswire

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