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Brandimensions Takes Online Market Intelligence to New Level With Acquisition of SEVENtwentyfour Inc.

Posted on: Tuesday, 30 May 2006, 09:00 CDT

Brandimensions, Inc., an international leader in the online brand protection and market intelligence industries, today announced its acquisition of Toronto-based SEVENtwentyfour Inc., a provider of online link mapping services for error free Web site topology. Brandimensions will incorporate SEVENtwentyfour's LinkWalker technology and extensive 52 billion-link map of the Internet into its existing market intelligence and brand protection offerings. The acquisition provides Brandimensions with the ability to allow brand holders in research, marketing, advertising, public relations and CRM to map out authoritative 'brand communities,' where consumers, advocates and influencers discuss brands, and understand the degree to which consumer insights travels throughout the virtual marketplace. The new technology also allows Brandimensions to better understand Web page relationships resulting in the brand protection industry's most efficient and robust monitoring capability for detecting trademark infringements, fraudulent activity and identity theft.

The Internet is revolutionizing the way companies collect and analyze market intelligence and consumer behavior. Word of mouth marketing on the Internet through blogs, chat rooms, forums and other social media can greatly impact consumer purchasing behaviors. Marketers need new tools and services that provide in-depth analysis of online trends and consumer sentiment, and simple tools like blog search engines do not provide the entire picture. With the acquisition of SEVENtwentyfour, Brandimensions offers a deeply integrated online brand management system of technology, human analysis and best practices to deliver comprehensive brand analysis solutions to its clients.

Brandimensions now operates an integrated proprietary search technology with a map of the Internet containing more than 52 billion links of more than 180 million domains and seven billion Web pages. By looking at the interconnections between Web pages, the technology can map the spread of specific Internet content such as consumer buzz or fraudulent activity. Together with Brandimensions analytical capabilities, customers receive both quantitative and qualitative information offering a new dimension to the company's research that far exceeds the reach of its competitors.

"Our customers have come to expect cutting-edge market research and brand protection solutions from Brandimensions," said Bradley Silver, CEO of Brandimensions. "SEVENtwentyfour's LinkWalker technology provides us with a competitive differentiator by offering a broader searching capability with deeper analytics to enable us to provide our clients with the highest-quality information in the market."

Secures Brand Holders from Web Infringements, Fraud and Link Spamming

For brand holders, the Internet holds a lot of opportunity to get closer to their customer and develop lasting relationships. However, without the proper monitoring and security solutions in place, brands run the risk of Web traffic diversion, violation of their brand and online fraudulent activity. SEVENtwentyfour's LinkWalker technology enhances Brandimensions' existing brand protection services by monitoring every component of a Web page and detecting, assessing and analyzing all forms of online data, regardless of content type, format, purpose or location. The integrated technology continuously and rapidly traverses the Internet to quickly identify on a daily basis all unauthorized third-party references to and usage of an organization's brands, trademarks, product names and nomenclature on the Internet.

"We are very excited to be part of the Brandimensions family of services," said Roy Bryant, founder of SEVENtwentyfour and COO at Brandimensions. "Our extensive mapping technology provides a deep analysis of more than 180 billion Web pages to understand the interconnections and what is written into the language of the page. This technology complements Brandimensions' analytical capabilities in providing marketers with the information they need to both protect and successfully manage their brand."

About Brandimensions Inc.

Incorporated in 2001, Brandimensions offers a number of industry-focused real-time solutions for market intelligence and brand protection. Brandimensions' Brand Protection and Market Intelligence programs offer a truly integrated online brand management system of technology, human analysis and best practices to deliver customers comprehensive market or brand analysis as well as complete protection for its brands and trademarks from misuse online. Brandimensions helps business-to-consumer companies align their corporate and brand identity to the marketplace.

Brandimensions' unique brand equity management programs serves an impressive list of Fortune 500 companies in the automotive, financial services, entertainment, consumer packaged goods, retail, telecommunications and pharmaceutical industries. Headquartered in Toronto, Canada, Brandimensions offices are located in New York, Chicago, Cleveland, Los Angeles and Singapore. www.brandimensions.com

 CONTACT: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com

SOURCE: Brandimensions, Inc.

Source: MARKET WIRE

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