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Sorell Signs $6 Million Contract With Local Korean Distributor for Portable Digital TV Navigation Players

Posted on: Tuesday, 30 May 2006, 09:00 CDT

Sorell, Inc. (OTCBB:SLLI), a world leader in the mobile multi media device market, announced today that it has signed a $6 million (US) contract with Channel Line, a local Korean distributor of electronic products for the company's DN-10 Portable Digital TV Navigation player.

Mr. Bon Kwan Koo, CEO of Sorell, stated: "Channel Line has contracted for 20,000 units and we have already received a 20 percent deposit on this order (equal to $1 million US). To date we have delivered 3,000 units with the balance expected to be delivered by the end of June 2006. We believe this is a strong endorsement for our product line and represents the interest that has been growing among retailers, distributors and OEM's for Sorell's products."

Sorell's DN-10 is a portable digital TV navigation player that includes DMB (Digital Multimedia Broadcasting), Navigation (GPS built-in system); Portable Theater (DVD player for movies) and MP3 player all in one compact and sleekly designed device. DMB, which is a digital transmission system for sending data, radio and TV to mobile devices, was introduced in 2005 in South Korea. Sorell has been a leader in developing products that utilize this technology.

The DN-10 Portable Digital TV Navigation Player supports playback of various digital files including Avi, DivX, XviD, MP3, WMA, TXT, JPEG, BMP and GIF. The unit comes with a clear 3.5 inch TFT color LCD and has massive storage, including NAND Flash (1GB) and an SD card slot. At a size of 4.5 inches x 2.8 inches x 0.75 inches and a weight of approximately 5.3 oz. (with rechargeable battery) the DN-10 is an outstanding personal electronic device.

Sorell is in the business of manufacturing, research and development, and sales of consumer electronics. Sorell, which was formed initially as S-CAM, a spin-off of Samsung Electronics, has a product line that includes MP3 players, MP3 CD Players, Portable Media Players (PMP), mobile cameras and other devices (http://sorell.co.kr/eng/products/main/php).

Certain information and statements included in this release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements. A full discussion of these risk factors can be found in the company's 10K and 10Q filings with the SEC.

Source: Business Wire

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