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Advantest Names MetricTest as Its Distributor for Electronic Measuring Instruments in the U.S. Market

Posted on: Friday, 9 April 2004, 06:00 CDT

SANTA CLARA, Calif., April 9 /PRNewswire-FirstCall/ -- Advantest Corp. today announced that MetricTest (Hayward, Calif.) has been named its authorized distributor of electronic measuring instruments in the U.S. market. Starting April 1, 2004, MetricTest began selling instruments for Advantest America Measuring Solutions (AAM), a wholly owned subsidiary of Advantest America Corp., to an even broader region by leveraging MetricTest's far-reaching sales network that extends throughout the United States.

In July 2002, Advantest Corp. established AAM in Edison, N.J., to provide customers, who are leaders in advanced communications technology, with comprehensive sales and support services for Advantest's electronic measuring instruments in North America.

Although the U.S. communications industry has experienced a downturn since the information-technology bubble burst in 2001, increasing use of high-speed wireless communication and third-generation mobile communication has started to gain momentum. In addition, with a growing selection of Internet content, broadband communication -- including optical technologies -- has started to become widely used in ordinary households. Further, research and development in next-generation communication technologies, such as fourth-generation mobile communication and fifth-generation wireless communication, is active. Given these factors, demand for communications-related measuring instruments for use in development and production is expected to grow even more.

MetricTest specializes in the sale of measuring instruments. In addition to its well-established sales force throughout the United States, the company provides high-quality on-line Web site and e-mail services to a broad spectrum of customers. MetricTest also has a highly technical sales force that possesses a high level of measuring instrumentation expertise, and can provide solid support services in selecting appropriate measuring technology that best matches the customers' application requirements.

By transferring the sales of its electronic measuring instruments in the U.S. market to MetricTest, Advantest will be able to respond to a wide range of customer needs through MetricTest's broad sales and distribution network. Furthermore, AAM will concentrate on marketing activities that are related to more advanced technologies, allowing Advantest to continue innovating cutting-edge communications technology.

Commenting on the agreement, AAM President and CEO Makoto Nakahara noted, "We look forward to a mutually beneficial relationship with MetricTest. The company's extensive and well-established sales force and distribution power -- and strong understanding of the technology we deliver -- will allow us to expand our reach in North America to meet growing market demand more quickly and efficiently. As a result, we will be able to focus on the development of new, high-performance, cost-effective measuring solutions that customers have come to expect from us for their stringent manufacturing requirements."

"AAM's instrumentation business is an excellent complement to our portfolio of measuring instruments," said MetricTest CEO Marshall Hart. "Our solid distribution channel and strong customer ties will help accelerate the adoption of AAM's measuring instruments with end users throughout North America."

About MetricTest:

MetricTest is a quality source for electronic test equipment. The product line includes oscilloscopes, analyzers, generators, meters, counters, power supplies, equipment racks and wireless and optical test equipment. With more than 6,000 products available, MetricTest offers test equipment for a variety of applications. MetricTest is recognized for its commitment to providing the highest level of services for its customers and is ISO-9000 certified. MetricTest is located in Hayward, California, near Silicon Valley. MetricTest was founded in 1992 and has customers throughout the United States and more than 50 countries around the world. More information is available at http://www.metrictest.com/

About Advantest:

Advantest Corporation is one of the world's leading automatic test equipment suppliers to the semiconductor industry, and is also a producer of electronic and optoelectronic instruments and systems.

A global company, Advantest has long offered total ATE solutions, and serves the industry in every component of semiconductor test: tester, handler, mechanical and electrical interfaces, and software. Its logic, memory, mixed-signal and RF testers, and device handlers, are integrated into the most advanced semiconductor fabrication lines in the world. Founded in Tokyo in 1954, Advantest established its North American subsidiary in 1982. Advantest America, Inc.; Advantest America R&D Center, Inc.; and Advantest Test Engineering Corporation are based in Santa Clara, Calif. Advantest America Measuring Solutions, Inc., based in Edison, N.J., distributes Advantest electronic measuring instrument products in North America. More information is available at http://www.advantest.com/

Advantest Corp.

CONTACT: Torben Gronning of Advantest America, Inc., +1-408-844-7805, ort.gronning@advantest.com; or Dori Jones of MCA, +1-650-968-8900, ordjones@mcapr.com, for Advantest Corp.

Web site: http://www.metrictest.com/

Web site: http://www.advantest.com/

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